Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
Allison Hartsoe is a leading expert on customer-centricity and the author of “The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company”. By Stephen Shaw The story is a familiar one, played out year after year, decade after decade. Under pressure by investors to drive up earnings, companies …
How to Create a Successful Influencer Marketing Strategy
By Dave Burnett Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your …
Lookalike Modeling: What You Need to Know
By Mike Ford In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing customers, leading to improved customer acquisition, engagement, and overall business growth. Understanding …
New Report Shows How Loyalty Programs Can Drive Engagement Through Car Rentals
A new research study by CarTrawler reveals a $20 billion opportunity for loyalty programs to boost member engagement and generate new revenue by incorporating car rentals. The Driving Loyalty: Market Insights on Car Rentals & Rewards report, based on a survey of over 3,500 U.S. consumers, highlights how loyalty programs …
The Best Practices for Client Experience in Email Marketing
By Lucie De Almeida Ever had the frustrating experience of opening an email on your mobile device only to be unable to access its content because the call-to-action buttons are inaccessible? This sometimes also happens to persons with disabilities when they are faced with digital content that was not created …