Industry TrendsSector Report

Tourism marketers benefit from record breaking year

Destination Canada celebrates more than 21 million visitors VANCOUVER–Destination Canada, the national marketing organization, announced a second consecutive record-breaking year with 21.13 million travellers to Canada in 2018. Tourism generates 745,300 jobs in communities across Canada and contributes an estimated $102.5 billion to the economy. Destination Canada supports this thriving …

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DigitalIndustry TrendsSector Report

In Asia, digital remains key focus for most industries in 2019 but challenges remain, finds Frost & Sullivan

New security reality is leading to heightened concern over privacy and security SINGAPORE–More and more enterprises are looking towards new technologies such Machine Learning & Artificial Intelligence, Edge Computing, Software Defined in their push towards digital transformation. However, technological challenges such as cybersecurity, disparate configurations and application centricity still remain. …

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LettershopSector Report

Sector report: Lettershops

  Lettershops have long been the overworked, underappreciated workhorses of the direct mail industry. Direct marketers love to talk about the data, about the creative and then, hopefully, about the results but, though any good marketer understands that the magic is in the details, that final step before a campaign …

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List BusinessSector ReportTargeting and Acquisition

Sector Report: The List Business

The Canadian list business has experienced significant disruption since the beginning of the new millennium, both from economic and regulatory perspectives. The passing of the Personal Information Protection and Electronic Documents Act (PIPEDA) in 2000, the Canadian Radio-television and Telecommunications Commission (CRTC)’s introduction of the National Do Not Call List …

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