Birks Honours Essential Workers With “Love is Essential” Campaign
Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …
After 70 successful years, IKEA is retiring the Catalogue
BURLINGTON, ON–The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication and has helped the retailer reach and inspire people across the world with home furnishing solutions and products. But times are changing. IKEA is transforming its business model to become …
Moneris Intros Campaign-Specific Analysis in Offlinx
TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature. Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …
Staples Canada Survey Unwraps How Canadians are Planning Their Holiday Season
RICHMOND HILL, ON–A recent survey conducted by Maru/Blue and commissioned by Staples Canada revealed that Canadians will be seeing less family and friends in-person this holiday season, opting instead to have their gifts shipped this year, among other shifts in behaviour to help them stay safe. Canadians are looking for …
Canadians Plan to Shop Locally and Online: Visa
TORONTO, ON– Just in time for the season, the Visa Back to Business Study, Holiday Edition has been released and outlines key Canadian consumer and small-midsized business (SMB) trends. These include: –More than four in five (85 percent) Canadians will be shopping this holiday season and the majority (51 percent) …
Hudson’s Bay and PayBright Team For Buy Now, Pay Later Option
TORONTO, ON–Hudson’s Bay customers shopping the latest apparel, accessories, home and beauty on thebay.com now have the option to buy now and pay over time in four easy, interest-free, biweekly installments, thanks to the retailer’s partnership with PayBright. This new payment method is launching just in time for the holiday …
Small Businesses Make It Easier, Safer to Shop Black Friday and Small Business Saturday
TORONTO, ON—86 percent of small businesses say that it is critical for small business survival that people make an extra effort to shop local this year, according to the latest survey data by the Canadian Federation of Independent Business (CFIB). According to CFIB’s estimates, Canada could lose nearly 24,000 retailers …
Heyday Launches Shopify App: in Time for Holiday Shopping (and Store Closures)
MONTREAL, QC–Heyday has launched its self-serve Sales & Support Chat application on the Shopify App Store. It is a code-free starter version of Heyday’s full suite of features, built to help merchants sell and support their customers online. It includes an artificial intelligence (AI)-powered Product Search for customers to browse …
Purolator, Michaels Partner on Shipping, Sweepstakes
TORONTO, ON–Purolator package pick-up and drop-off services are now available at 135 Michaels retail stores across Canada, including three self-serve Quick Stop Kiosks at select locations, thereby offering customers more convenient ways to send and receive packages, including curbside service. To celebrate the new partnership, Purolator and Michaels are also …
Canadians’ Holiday Shopping: Naughty or Nice? In-Store or Online?
TORONTO, ON–Are Canadians’ holiday spending plans going to be naughty, or nice i.e. spending less or more? And will they flock to the stores or let their fingers do the shopping, online? COVID-19 may unfortunately have moved Canadians to the latter with arguably country’s largest retail market: Toronto and the …