November 2018 IssuePayments

Why merchants can ignore the cryptocurrency hype (for now)

By Nicolas Beique Bitcoin and cryptocurrencies have been a hot topic lately. Often heralded as being the currency of the future, everyone from digital enthusiasts to casual investors describe cryptocurrencies as disrupters to the traditional banking system and that they will provide consumers with a radically new marketplace for transactions. …

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FundraisingNovember 2018 Issue

Truly touching the donor: The benefits of blending digital and mail personalization

By Steve Falk Personalization is back on the agenda. I’m not talking about cold, hard data-driven strategies, but rather the touches that make the experience of relating to an organization as personal, trusting and genuine as possible: despite digital interfaces and algorithms that automate interactions. Like driving in today’s vehicles. …

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Customer CentricityNovember 2018 Issue

The path to customer centricity

By Rebecca Martin Marketers are constantly looking for new ways to connect with customers and earn their loyalty. A recent report by Calabrio highlights just how much change marketers face every day: 81% of chief marketing officers (CMOs) say they have experienced digital disruption in the past 12 to 18 …

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AdvertisingIndustry TrendsNovember 2018 Issue

The Big Shift: The old brand-building model is dead

The Big Shift: The old brand-building model is dead. A next generation planning model must start with what the customer wants: and that will take a big shift to get right By Stephen Shaw “Because I think it may be of some help to you in putting through our recommendation for …

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FundraisingNovember 2018 Issue

Can smaller NFPs compete with foundations?

Fundraising: Can smaller NFPs compete with foundations? By Jason Egbuna The not-for-profit (NFP) landscape continues to change, and one of the growing focal points is the growth of corporate foundations. As NFPs work to obtain valuable donor dollars, they know that they are in competition with corporate foundations that typically have …

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FundraisingNovember 2018 Issue

Fundraising: Integrating offline and online channels

Fundraising: How to Improve Donor Acquisition and Renewal By Liz Attfield For many years Canadian non-profit organizations have been facing declining performance in direct mail acquisition. The reasons are multifaceted. They include the aging of the typical direct mail donor, list fatigue and sometimes stale creative. Charities have also had …

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FundraisingNovember 2018 Issue

The Heart & Stroke Lottery’s winning formula

Fundraising The Heart & Stroke Lottery’s winning formula By Sharon Brown There aren’t many lotteries where everyone comes away feeling like a winner, but the Heart & Stroke Lottery has found a way. Even though this feel-good lottery operated by the Heart & Stroke Foundation has had great success in …

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November 2018 IssuePayments

Enabling e-commerce with digital payments Smaller Canadian companies may be missing out

Enabling e-commerce with digital payments Smaller Canadian companies may be missing out By Paul Parisi E-commerce plays a key role in today’s highly digital and highly global marketplace. The opportunity to grow one’s business through digital solutions, tapping consumers and business decision-makers who are buying products and services online, is …

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FundraisingNovember 2018 Issue

Content is QUEEN in Engaging High Value Donors

Fundraising Content is Queen in engaging high value donors By Kimberley Blease Of all of the insights we have gathered on high value donors over the last 20 years, the most important is this: if you want people to do more with your organization, YOU have to do more. One …

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FundraisingNovember 2018 Issue

Are Canadians Less Charitable?

Fundraising Are Canadians less charitable? By Anja Bundze How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey …

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