Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …
Environics Analytics releases second wave of 2015 data update
Environics Analytics has announced the second installment of its 2015 data update, including the latest statistics on demographics, daytime population, liquid assets, lifestyles and media preferences. The updated datasets follow the initial release of 2015 data on March 30, providing users with the most comprehensive and up-to-date set of marketing-related data …
Survey Says: Consumers Prefer to Stay Connected with Businesses via Email
New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …
Why Android Pay is a big deal
Google announced Android Pay last week at its I/O conference. The internet giant outlined a set of APIs that will allow developers to add an Android Pay button to their app and banks to enable payments in their existing applications, facilitating in-app and in-store payments on Android devices with KitKat 4.4 …
CAMP Announces Launch of its 2015 Marketing Awards
The Canadian Association of Marketing Professionals announced today the launch of its inaugural awards program, which celebrate individual marketing achievements in the Canadian marketing community. The awards include ten categories covering a broad range of marketing focus Int J Technol Assess Health Care 2009; 25: 315-22 cine.the trimmingsdrug, sexual because …
Environics Analytics’ Tony Lea Receives Lifetime Research Award
The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …
Teradata Announces Social Advertising Capability on Facebook
Teradata Digital Marketing Center utilizes Facebook Custom Audiences for more accurate targeting of Facebook ads Teradata Marketing Applications, a division of Teradata Corp. the big data analytics and marketing applications company, has announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as …
The Great White North Testing Ground
Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …
CMA appoints Doug Brooks as new President and CEO
The Canadian Marketing Association is pleased to announce the appointment of Doug Brooks as its new President and CEO. Brooks replaces John Gustavson who is resigning his position with CMA after more than 25 years leading Canada’s largest marketing association. “We are very pleased to have Doug join the association …
DM Wrap-up: week of May 4
Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …