E-commerceIndustry NewsIntegrated Payments

Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers

Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …

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Data AnalyticsIndustry News

Royal LePage, Whirlpool and Branded Cities partner with Environics Analytics to win Canadian Marketing Association awards

TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …

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FundraisingIndustry News

#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc. is expecting #GivingTuesday to put up its highest online giving numbers in its six-year history.  This despite the unprecedented year in natural disasters and domestic and foreign terrorism events on the news …

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Industry News

SickKids Foundation’s Lori Davison named Canada’s Marketer of the Year

TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA). For her relentless commitment to propel a compelling Canadian brand onto the global stage – and craft a strategic brand reinvention to …

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Data AnalyticsIndustry News

Anil Arora, chief statistician of Canada, describes Statistics Canada’s initiative to create a more data-driven society

TORONTO —  As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …

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Data AnalyticsIndustry News

Environics Analytics names Cleanlist 2017 Partner of the Year

TORONTO — Environics Analytics (EA) has named Cleanlist its Partner of the Year for 2017. At EA’s recent 11th Annual User Conference, Jan Kestle, EA’s president and CEO,  praised the organization as “an extraordinary partner” that worked to improve the quality and speed to market of data hygiene and contact data …

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Holiday MarketingIndustry News

Canadians have no plans to cut holiday spending: Ebates.ca

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

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Industry News

Neuroscaping takes the concept of delivering key messages to an entirely new level

TORONTO — If you’re relying on a flashy multimedia presentation to engage stakeholders at your next event, prepare to generate a base hit at best. According to one of North America’s leading corporate events agencies, truly knocking it out of the park today requires a blend of art and science, …

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E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

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Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

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