Industry News

SickKids Foundation’s Lori Davison named Canada’s Marketer of the Year

TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA). For her relentless commitment to propel a compelling Canadian brand onto the global stage – and craft a strategic brand reinvention to …

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Data AnalyticsIndustry News

Anil Arora, chief statistician of Canada, describes Statistics Canada’s initiative to create a more data-driven society

TORONTO —  As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …

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Data AnalyticsIndustry News

Environics Analytics names Cleanlist 2017 Partner of the Year

TORONTO — Environics Analytics (EA) has named Cleanlist its Partner of the Year for 2017. At EA’s recent 11th Annual User Conference, Jan Kestle, EA’s president and CEO,  praised the organization as “an extraordinary partner” that worked to improve the quality and speed to market of data hygiene and contact data …

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Holiday MarketingIndustry News

Canadians have no plans to cut holiday spending: Ebates.ca

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

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Industry News

Neuroscaping takes the concept of delivering key messages to an entirely new level

TORONTO — If you’re relying on a flashy multimedia presentation to engage stakeholders at your next event, prepare to generate a base hit at best. According to one of North America’s leading corporate events agencies, truly knocking it out of the park today requires a blend of art and science, …

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E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

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Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

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Direct MailFundraisingIndustry News

Blakely adds experienced industry veteran in key role

Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …

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Augmented RealityIndustry NewsIntegrated PaymentsRetail

Mastercard eyes the future of retail with augmented reality shopping experience

Collaboration with ODG and Qualcomm will mark the first time Masterpass is combined with iris authentication in an AR environment for simple, secure payments PURCHASE, NY  — Mastercard unveiled an augmented reality shopping experience today that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe …

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Industry NewsIntegrated Payments

Beyond omnichannel: Diebold Nixdorf introduces Vynamic, software built to power connected commerce

NORTH CANTON, Ohio — Diebold Nixdorf is introducing Vynamic, the first software suite built to power the ongoing transformation in the financial services and retail industries. Unlike traditional software suites available today, Vynamic breaks down channel silos to enable next generation business agility and seamless consumer experiences by integrating solutions …

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