Direct MailFundraisingIndustry News

Blakely adds experienced industry veteran in key role

Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …

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Augmented RealityIndustry NewsIntegrated PaymentsRetail

Mastercard eyes the future of retail with augmented reality shopping experience

Collaboration with ODG and Qualcomm will mark the first time Masterpass is combined with iris authentication in an AR environment for simple, secure payments PURCHASE, NY  — Mastercard unveiled an augmented reality shopping experience today that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe …

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Industry NewsIntegrated Payments

Beyond omnichannel: Diebold Nixdorf introduces Vynamic, software built to power connected commerce

NORTH CANTON, Ohio — Diebold Nixdorf is introducing Vynamic, the first software suite built to power the ongoing transformation in the financial services and retail industries. Unlike traditional software suites available today, Vynamic breaks down channel silos to enable next generation business agility and seamless consumer experiences by integrating solutions …

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Industry NewsIntegrated PaymentsLoyalty

Bride2 Solutions announces Loyalty Pay

ALPHARETTA, GA — Bridge2 announces Loyalty Pay, an industry changing rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in-app through digital wallets. Loyalty Pay enables consumers of credit card, airline, hotel and retail loyalty programs to access and use their rewards …

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DRTVIndustry News

St. Joseph Communications unveils report on dynamic video advertising

St. Joseph Communications explores Dynamic Video Advertising as a new marketing tool that allows brands to create infinite variations of their video advertisement TORONTO — St. Joseph Communications, Content Group has released a new report on Dynamic Video Advertising, a revolutionary marketing tool that achieves what no other advertising can by …

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Industry NewsLocation-based Marketing

Businesses view location intelligence as critical to success: CARTO survey

Location intelligence will rise in importance over next three years as organizations realize the full potential and emerging applications of the technology New York — CARTO, the leader in location intelligence, today announced the findings of its “State of Location Intelligence” survey, which polled more than 200 respondents at midsize …

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Industry News

CIBC, Google & Canada Post senior executives elected to the Canadian Marketing Association’s board of directors

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that the following senior marketing executives have been elected to the CMA Board of Directors: Rob Assimakopoulos, SVP, Chief Marketing Officer, CIBC Fab Dolan, Head of Marketing, Google Canada Amanda Maltby, General Manager, Compliance and Chief Privacy Officer, Canada Post …

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Industry News

Mark Vecchiarelli named president of AMA Toronto

New members of Board of Directors announced TORONTO — The American Marketing Association’s Toronto chapter (AMA Toronto), a not-for-profit community of volunteer marketers, today announced the full line-up of its 2017/18 Board of Directors (BOD). Mark Vecchiarelli, a creative entrepreneur and business owner with more than 15 years of progressive marketing …

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Industry NewsPrint

Increased need for technology in print marketing drives Prime Data expansion

AURORA, ON, — Marketing technology company Prime Data is proud to announce the expansion and centralizing of its production, IT and administration in Aurora, Ontario. In an era when digital media have put pressure on other channels to perform, Prime Data has flourished by using technology to help fundraisers and private …

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Industry News

Maple Diversity Communications ranks #195 on the 2017 PROFIT 500

Maple Diversity is the first multicultural agency to be ranked as one of Canada’s Fastest-Growing Companies MISSISSAUGA, ON. — Canadian Business and PROFIT today ranked Maple Diversity Communications Inc. number 195 on the 29th annual PROFIT 500, the definitive ranking of Canada’s fastest-growing companies. Maple Diversity Communications made the 2017 PROFIT …

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