Industry NewsRetail

BrandSpark International’s 2019 Best New Product Award Winners Announced

Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the …

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AdvertisingIndustry NewsMarketing Research

Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1

Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …

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Industry News

McCann Health Canada Expands Capabilities, Presence

McCann Health To Offer Integrated Healthcare Communications TORONTO–McCann Health today announced that it has integrated and aligned its Canadian healthcare communications and pharmacy marketing practices under the unified brand of McCann Health Canada. The reorganization, which includes the designation of McCann Health Toronto as the countrywide headquarters, will expand both …

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Content MarketingIndustry News

Argyle expands across Canada in deal with ChangeMakers & Context

With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …

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Industry NewsMarketing Research

Cannvas.me Platform, Partners to Collect Data Examining Cannabis Industry, Its Consumers

Strategic Partnership Network Central to Collection of Data Points TORONTO–Cannvas MedTech Inc. , a leading digital cannabis educator and business technology company continues toward a goal of becoming the leading social and census data collection agency of the cannabis industry. With over one million cannabis consumer data points collected since …

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Direct MailIndustry News

Lester Wunderman Passes Away at 98

“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …

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Customer ServiceIndustry NewsOperations and Logistics

Staples Canada unveils new concept store in the heart of Toronto

New Coworking space provides state-of-the-art technology,  meeting and office accommodations and solutions for businesses Staples Canada, The Working and Learning Company, will launch its new concept store this week situated at 375 University Avenue, downtown Toronto. The new location offers a completely new inspirational experience for customers, featuring over a …

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DigitalIndustry News

L’Oréal Canada is launching the first Canadian edition of the Women in Digital program

MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …

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Direct MailIndustry News

Supremex continues move away from envelopes to packaging

Supremex Announces Plan to Optimize Costs at its Envelope Platform to Further Support Diversification into Packaging MONTREAL–Supremex Inc.  the manufacturer and marketer of envelopes and a growing provider of paper-based packaging solutions, today announced a plan to reduce operating expenses at its Canadian envelope operations to improve resource allocation and …

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E-commerceIndustry News

GoDaddy offers Canadian Businesses More Ways to Attract, Engage Customers

GoDaddy Canada announces new add-ons for Website Builder through integrations with Google, Canada Post, Square and PayPal TORONTO–GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today launched new features for GoDaddy Website Builder. These new add-ons make it easier for small business owners to be searchable online …

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