WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the NHL® and the Official Food Delivery App of Hockey Canada & Team Canada and the IIHF World Junior Championship.
“Skip’s integration with the NHL across Canada has become a much-anticipated partnership for fans and we are delighted to work together to build impactful fan programs for the 2021–22 season,” said Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships. “This collaboration will help ensure our organizations remain at the forefront of connecting millions of passionate Canadians through this innovative partnership of sport and food.”
Skip tapped top Canadian comedic directing duo the Perlorian Brothers to bring the brand to life with all new creative spots. Launching with the start of the 2021–2022 season on October 12, they will explore the pre-game rituals leading up to puck drop. Along with a full refresh on in-game messaging during Sportsnet segments, Skip’s unique QR code, which debuted during the 2021 Stanley Cup® Playoffs, will again appear in broadcast to make game time ordering even easier, ensuring Canadians watching from home don’t miss a second of the action when hunger hits.
“As a proud Canadian brand, hockey continues to be a platform for Skip to create something special for Canadians,” says Cheryl Radisa, Vice President, Marketing, SkipTheDishes. “In our first full season together as the Official Food Delivery App of the NHL®, we look forward to creating an even deeper connection with fans across the country, being there for all their game time moments whether watching at home or in-person.”
Skip worked with Wasserman Media Group, McCann Canada, Pomp & Circumstance and UM Canada to bring game time rituals to life.
SkipTheDishes is part of JustEatTakeaway.com, a leading global online food delivery marketplace. SkipTheDishes connects millions of customers with over 40,000 Restaurant Partners in Canada.