Gifts & RewardsHoliday Marketing

Prepaid Cards Top Canadian Wish Lists this Holiday Season

A survey by the Canadian Prepaid Providers Organization (CPPO) reveals a preference for both receiving and giving prepaid cards this holiday season TORONTO–Last minute holiday shoppers have at least one reason to rejoice this year because their task just became a lot easier. According to a recent survey, prepaid cards …

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Holiday MarketingTargeting and Acquisition

SURVEY: COMPANIES LOSE HOLIDAY CUSTOMERS ONLINE BECAUSE OF MISSING PREFERENCE DATA

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion1. Many will miss out on this slice of …

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Holiday MarketingRetail

Five imperatives for retailers to win with the future consumer during, beyond the holiday season

Taking bold actions now will allow Canadian retailers to thrive in the future consumer world TORONTO–The holiday season is the busiest time of the year for Canadian retailers. And to keep making shoppers’ wishes come true over the next few years, retailers will need to find new ways of creating …

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Gifts & RewardsHoliday Marketing

Canadians have purchased almost 2.5 million meaningful gifts from this catalogue since 2001

2018 World Vision Gift Catalogue contains new fair trade artisan gifts MISSISSAUGA–Since 2001, Canadians have purchased almost 2.5 million items from World Vision’s Gift Catalogue which now features over 90 gift ideas, including new offerings from international artisans. “When we created the gift catalogue 18 years ago, we had no …

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Applied AIHoliday Marketing

AI-Powered Shopping Assistant Finds the Best Price on a Product in Seconds

AI-Powered Shopping Assistant in the U.S. & Canada Ahead of Holiday Season TORONTO–Shopbrain announced an AI-powered shopping assistant that helps online shoppers find the best price in seconds – in the U.S. and Canada. The browser extension can be easily added to Chrome and automatically activates when users browse for …

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Holiday MarketingOperations and LogisticsRetail

Is customers’ stress of holiday shopping costing you sales?

Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …

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FulfillmentHoliday Marketing

Winter is coming, and so is the rush

It’s that time: Radial to add 350 workers to support holiday order rush Radial, a bpost group company,  will bring on an additional 350 workers in Mississauga, Ontario, to support the increased demand during the upcoming holiday season. As eCommerce grows and expectations around delivery evolves, job opportunities in fulfillment …

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Holiday MarketingJuly-August 2018 Issue

Serving Chinese visitors

Excellent customer experiences critical By Michael Morin It pays to carefully market to and meet the needs of your customers. Especially if they are visitors from other countries with unique customer experience expectations. Your success at offering and meeting them will determine how much repeat and referral business you will …

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Holiday MarketingJuly-August 2018 Issue

Marketing child’s play

How custom segmentation helped achieve a 125% holiday email campaign conversion rate increase By Peter Boggs STEM toys are designed to get kids interested in science, technology, engineering and math (STEM). But one national retailer discovered the skills taught by those toys can also play a role in sharpening a …

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Email MarketingHoliday Marketing

Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer …

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