Applied AIHoliday Marketing

AI-Powered Shopping Assistant Finds the Best Price on a Product in Seconds

AI-Powered Shopping Assistant in the U.S. & Canada Ahead of Holiday Season TORONTO–Shopbrain announced an AI-powered shopping assistant that helps online shoppers find the best price in seconds – in the U.S. and Canada. The browser extension can be easily added to Chrome and automatically activates when users browse for …

Holiday MarketingOperations and LogisticsRetail

Is customers’ stress of holiday shopping costing you sales?

Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …

FulfillmentHoliday Marketing

Winter is coming, and so is the rush

It’s that time: Radial to add 350 workers to support holiday order rush Radial, a bpost group company,  will bring on an additional 350 workers in Mississauga, Ontario, to support the increased demand during the upcoming holiday season. As eCommerce grows and expectations around delivery evolves, job opportunities in fulfillment …

Holiday MarketingJuly-August 2018 Issue

Serving Chinese visitors

Excellent customer experiences critical By Michael Morin It pays to carefully market to and meet the needs of your customers. Especially if they are visitors from other countries with unique customer experience expectations. Your success at offering and meeting them will determine how much repeat and referral business you will …

Holiday MarketingJuly-August 2018 Issue

Marketing child’s play

How custom segmentation helped achieve a 125% holiday email campaign conversion rate increase By Peter Boggs STEM toys are designed to get kids interested in science, technology, engineering and math (STEM). But one national retailer discovered the skills taught by those toys can also play a role in sharpening a …

Email MarketingHoliday Marketing

Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer …

Holiday MarketingIndustry News

Canadians have no plans to cut holiday spending:

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

Data AnalyticsHoliday Marketing

York Region’s “Pledge to Ignore” campaign gets the attention of distracted drivers

Distracted driving is a leading cause of accidents on Ontario’s roads. Whether texting or talking on a phone, drivers who were not giving the road their full attention caused 16% of all at-fault collisions in York Region between 2013 and 2015, according to the Region’s 2016 Annual Traffic Safety Report. …

Content MarketingHoliday Marketing

Put your content to work

A three-step plan to kickstart your marketing and engage holiday shoppers Marketers have gone crazy for content, and for good reason. From site content and photos, to recipes, ebooks, videos and blogs—content drives interest and interest drives sales. Having more pageviews, more time on your site, and a smaller bounce …