Holiday MarketingIndustry News

Canadians have no plans to cut holiday spending: Ebates.ca

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

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E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

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Data AnalyticsHoliday Marketing

York Region’s “Pledge to Ignore” campaign gets the attention of distracted drivers

Distracted driving is a leading cause of accidents on Ontario’s roads. Whether texting or talking on a phone, drivers who were not giving the road their full attention caused 16% of all at-fault collisions in York Region between 2013 and 2015, according to the Region’s 2016 Annual Traffic Safety Report. …

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Content MarketingHoliday Marketing

Put your content to work

A three-step plan to kickstart your marketing and engage holiday shoppers Marketers have gone crazy for content, and for good reason. From site content and photos, to recipes, ebooks, videos and blogs—content drives interest and interest drives sales. Having more pageviews, more time on your site, and a smaller bounce …

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