Email Marketing

Email has become one of the primary methods of communication in today’s society. Each day our inboxes are inundated with emails from friends, family, and brands. In fact, according to a recent report by Adobe, The Art of the Click: Actionable Insight for Email-Marketing Success, the average person spends almost …

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

GUELPH, ON — This week marks the fifth consecutive year that Inbox Marketer’s CONNECT email platform has been ranked number one amongst mid-market vendors by the Red Pill Email Report. The comprehensive Email Vendor Features & Functions Guide ranked 20 international email service providers based on 600 questions across eight different …

Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …

Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs and conversions. Tracking, interpreting and using that data can, however, be a tricky beast. Do these data points offer enough information for businesses to make effective choices about how they market to consumers? …

Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …

We recently welcomed over 900 marketers to Vancouver for Unbounce’s third annual Call To Action conference. This year was our biggest year yet — with three full days of insightful talks, networking, workshops, and parties. We handpicked the best and brightest in the world of digital marketing to teach our …

New research from Return Path’s 2016 Deliverability Benchmark Report places global inbox placement below 80% NEW YORK — Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder – a …

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

A major charity recently asked me to give a “State of Marketing” address to their marketing team as part of their quarterly training and planning conclave. Over 35 marketing veterans and subject matter experts assembled and we all agreed that over the past five years digital marketing has undergone an …