Improving your single most important analytic
TARGETING & ANALYTICS | Improving your single most important analytic The importance of customer segmentation to business strategy By Brian Jones Segmentation in its simplest form is about putting customers into “like” groups. It’s truly one of the most powerful analytics. At the core of its strength is its ability …
Acceptance makes good small business sense
OPERATIONS & LOGISTICS | Acceptance makes good small business sense Large majority of Canadian merchants accepting credit cards say benefits outweigh costs By Kevin Gonyea The Canadian economy is built on a foundation of small businesses, and contrary to some suggestions, small business owners and operators who accept credit cards do …