DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
5 Tips for Clean, Usable Data
Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …
DM Wrap-up: News from the week of February 2
Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …
5 Cents, 5 Cents, 5 Cents – The Cost of Being Different
When it comes to direct mail in Canada, 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the machineable specifications 5 cents – the cost of being different It is interesting …
2015 Canadian Direct Response Outlook: The Year of Digital Disruption
By Pippa Nutt Now that another hectic holiday season is behind us and we have ushered in the New Year, we can’t help but wonder what 2015 has in store for the world of Direct Response. If the last quarter of 2014 is any indication, it does appear that the …
Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte
New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub” …
The new reality – using direct mail to enhance your email programs in the CASL era
TARGETING & ACQUISITION | The new reality – using direct mail to enhance your email programs in the CASL era By Dave Ward It might be an understatement to say that email has become a powerful marketing tool. In the mid-to-late nineties, text-based email was plain and rather boring. But …
Big challenges, big opportunities
TARGETING & ACQUISITION | Big challenges, big opportunities CASL and Canada’s business list industry By Steve Slaunwhite You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your own – CASL issues have decimated your lists …
Direct mail is alive and well
TARGETING & ACQUISITION | Direct mail is alive and well Images: noble-insurance-house-summer.tif; noble-insurance-house-winter.tif Direct mail is alive and well Perhaps working better for some than others By Dave Ward Direct mail is not dead, the tombstone has not been erected and the eulogy is far from being written. Yet, some …