Loyalty

  Small business owners have a number of advantages when it comes to engaging their customers. Not only are a majority of consumers more inclined to support local businesses, they’re happy to pay extra for products and services, and quick to promote them if they have a positive experience. These …

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

ALPHARETTA, GA — Bridge2 announces Loyalty Pay, an industry changing rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in-app through digital wallets. Loyalty Pay enables consumers of credit card, airline, hotel and retail loyalty programs to access and use their rewards …

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TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty croniche”; the general practitioners participating in thebody,stone’analysis of the indicators essentiallystill talking about pochissi-ARR = …

NGC enhances gift card fulfillment automation systems for the B2B loyalty, rewards, and incentive market with technology investment CRYSTAL LAKE, Ill. — National Gift Card Corp. (NGC) has purchased two new gift card fulfillment machines from Kern International Inc., the American subsidiary of the Swiss-based manufacturer of the fastest card …

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Biennial report on loyalty marketing reveals 35% increase in program memberships nationwide TORONTO — Canadian consumers hold 175 million memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY’s traditional audit coupled with consumer survey research. COLLOQUY’s biennial report continues to show an …

New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …

SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …