20 Customer Engagement Metrics & How to Measure Them
By Shana Haynie Brands live and die by their ability to engage customers. If your customers aren’t interacting with your product or service, you won’t be driving interest, adoption, or conversions; let alone deep brand loyalty that lasts. To get — and keep — customers invested, brands need to develop …
How to Measure Customer Engagement: Tips from 3 Industry Experts
At MoEngage, they believe what can’t be measured can’t be managed. For marketers and product developers alike to build intuitive, omnichannel experiences, they need to rely heavily on omnichannel analytics that can help them deliver best-in-class experiences for their customers. But simply having customer engagement data isn’t enough on its …
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester
Brett Townsend is the SVP of Strategy at the research firm Quester and co-author of the book “Insights on the Brink”. By Stephen Shaw Once upon a time marketers would not hesitate to invest in market research before launching a new product or taking a gamble on a Big Creative …
Meetings and Events: Insights from Skift Meetings’ Megatrends 2025 Report
The Skift Meetings Megatrends 2025 examines the pivotal shifts shaping the meetings and events industry in the year ahead. This report dives into the transformative forces redefining how we connect, collaborate, and create experiences. From AI-powered personalization revolutionizing event design to the growing demand for authenticity, sustainability, and mental well-being, …