2021 CMA Award Winners
At the awards ceremonies this year, a series of awards were presented across six disciplines: Brand Building; Business Impact; Customer Experience; Engagement; Innovative Media; and Martech. Within each discipline, entries compete in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and …
Special Category Marketing Awards Winners
CANADA POST INTEGRATED MARKETING AWARD Award: Gold Campaign: Bake it Forward Client: Gay Lea Foods Co-op Agency: Chalkboard Marketing Bake it Forward facilitated real human connections during a holidays season when so many connections were lost. Gay Lea delivered custom baking kits to random households throughout the GTA. Each kit …
Premiere Award Winners
MARKETER OF THE YEAR PRESENTED BY IGM FINANCIAL The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates …
Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show
Volkswagen Canada, in partnership with TYPE1 (TAXI + Wunderman Thompson), and YWCA Metro Vancouver, in partnership with Rethink, were among the top winners at the Canadian Marketing Association (CMA) Virtual Awards Ceremony this evening. In a demonstration of the strength of the marketing sector, award entries were up by well …
Four Digital Infrastructure Predictions Defining Your Organizational Future
How hybrid multicloud, AI/ML, security, sustainability will impact the digital landscape By Milind Wagle and Andrew Eppich Today’s CIOs—from all types of companies—are on an accelerated digital transformation journey. They realize their ability to dynamically deploy and consume the right digital infrastructure, securely and sustainably, will be the primary basis …
The Golden Record: An Interview with David Raab, Founder of the CDP Institute
By Stephen Shaw A single source of the truth — a 360-degree view of the customer — a “unified profile” — the “golden record”. Call it what you will, it remains a utopian vision for most organizations, despite a massive investment over the past decade in building intricate, cloud-based enterprise …
Zenith’s Latest Ad Spend Forecast Shows the Continued Rise of Social Media. But is that good for marketing?
By Jonathan Barnard The global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 percent in 2023 and 7.4 percent in 2024, with brands …