Customer Relationship ManagementIndustry News

OpenText announces SAP Hybris Digital Documents by OpenText, offering a unified platform for digital content & communications

WATERLOO, Ontario — OpenText, a global leader in Enterprise Information Management (EIM), today announced the extension of a global reseller agreement with SAP, whereby SAP will resell the SAP Hybris Digital Documents application by OpenText. SAP Hybris Digital Documents helps customers digitally transform their businesses and go beyond traditional CRM with a …

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Customer Relationship ManagementEngagement & Analytics

CRM is much more than software

50% failure rate acknowledges something is VERY wrong There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like Salesforce, Microsoft Dynamics and NetSuite all promise great riches for their customers after heavy IT investments, training and database deployments. …

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Customer Relationship ManagementEngagement & Analytics

Joining the conversation

In this age of uninhibited self expression, when almost everyone has something to say or share, marketing must modernize its communication model to have any chance of joining the conversation   Forty thousand years ago, when our early ancestors drew pictures of the world around them on cave walls they …

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Customer Relationship ManagementOperations and Logistics

CRM meets programmatic advertising

Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …

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