Customer CentricityCustomer Relationship ManagementEngagement & Analytics

Five Traits of Customer-Obsessed Companies

by Mandeep Singh Kwatra, VP of Solutions and Capabilities and CX Strategy Services Leader, HGS Today’s customers evaluate a company on the experience that they receive. The entire sales cycle (pre-sales, purchase, and post-purchase) experience is as important to them as the actual product or service. Today’s multi-tasking customers are …

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Customer Relationship ManagementData AnalyticsData-Driven OrganizationsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Customer Relationship Management

Reducing churn, increasing profit

New study shows companies place more emphasis on winning new customers rather than keeping existing ones, leaving revenue on the table The growing influence of online subscription masters like Netflix and many other newcomers with products ranging from baby diapers to snowboards and luxury cars are driving a clear shift …

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Customer Relationship Management

The intersection of CRM and print

The constant change in marketing technology has demanded an “always in beta” approach. With e-commerce and digital marketing growing so rapidly, I’ve had to rethink the intersection of data and print. My conclusion is that the richest opportunities are realized when we bring together the best of the benefits of …

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Customer Relationship Management

The future of customer relationship management

  “CRM tech is about to make a series of leaps,” suggests Jonathon Millman, the founder and president of Shift CRM. Millman believes that the new technologies we’re seeing now are the first taste of the future. Industry-tailored, cost-effective, time saving, fully automated, endlessly integrated—the CRM of 2027 is the …

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Customer Relationship ManagementIndustry NewsIntegrated Payments

Square turns receipts into a communication channel in Canada

TORONTO — Square Feedback is now available to Canadian businesses, turning digital receipts into a powerful communication channel between buyers and sellers. All Square sellers are now able to receive feedback directly from their customers through their digital receipt. A seller’s ability to know what customers think in real time can …

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Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

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Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

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