Applied AICustomer Relationship ManagementFinancial Services

Mastercard signs on to use start-up’s engagement measurement solution

Cerebri AI Selected for Mastercard Start Path; Leverages Mastercard’s “Do It Together” Approach to Connect Top Startups with Banks and Merchants AUSTIN–Cerebri AI, the creator of the Cerebri Values™ system for enhanced customer experience, was one of 10 startups recently selected from a global pool of over 1,600 applicants to …

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Customer Relationship ManagementLoyalty

SinglePoint Group appoints Jennifer McLeod VP, Business Development

TORONTO–SinglePoint Group International, Inc. is pleased to announce and welcome Jennifer McLeod as Vice President of Business Development. Jennifer will be responsible for developing new business opportunities and creating customized solutions for customer needs. Jennifer is a well-known figure in the BPO industry with more than twelve years of experience. …

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Customer Relationship ManagementDigitalRetail

Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

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Customer Relationship ManagementOctober 2018 Issue

The Evolution of Relationship Marketing

By Stephen Shaw Thirty years ago, the term relationship marketing quietly slipped into the business lexicon. At the time marketers were grappling with the early stages of market “demassification”, forcing them to work much harder to reach a mass audience. Meanwhile the introduction of marketing automation systems promised to make …

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Customer Relationship ManagementSeptember 2018 Issue

National Bank of Canada’s customer-first digital transactions

By Paige Pace Digital reach enables businesses to connect with customers anywhere. Developing a strong online presence was essential for the National Bank of Canada to engage customers and encourage growth across the country, particularly in areas with low numbers of bricks-and-mortar branches. National Bank deployed Adobe Experience Cloud to …

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Customer Relationship ManagementSeptember 2018 Issue

The marketing time bomb

Interactive digital customer engagement lit the fuse By Derek Lackey There’s a massive problem brewing, and we marketers had better wake up because, like it or not: marketing is broken. Last year the Harvard Business Review published a piece titled Why CMOs Never Last1 citing an all-time low trust score …

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Customer Relationship ManagementSeptember 2018 Issue

The changing landscape of consumer insights

Moving to tapping customer relationships also may help market legalized cannabis By Matt Chong We live in an era where consumer data and insights are among the most valuable commodities possessed by ourselves as modern marketers. As technology has evolved we now have far more access to customer intelligence than …

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Customer Relationship ManagementJuly-August 2018 Issue

Customer service has evolved – is your business experiencing the benefits?

By Terry Rybolt Your customer service department is essential. So even though it’s a major cost you need a path that allows customers to get in touch after they purchased your products. But have you ever considered just how much the interaction between brands and customers have changed in recent …

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Customer Relationship ManagementJuly-August 2018 Issue

4 ways AI helps improve the customer experience

By Christian Barckhahn Customer experience continues to be a key initiative for businesses to keep their competitive edge. But to deliver the best experience they need to thoroughly know their customers. While there’s no shortage of customer data the problem lies in analyzing it in an augmented fashion to gain …

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Customer Relationship ManagementJuly-August 2018 Issue

The true value of customer journey mapping

By Stephen Shaw The growing number of channels and devices has made it hard for companies to deliver a unified customer experience across touchpoints. Journey mapping gives companies a fighting chance to tame the complexity and catch up to the rising expectations of customers. The practice of customer journey mapping …

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