Customer Relationship Management

Reducing churn, increasing profit

New study shows companies place more emphasis on winning new customers rather than keeping existing ones, leaving revenue on the table The growing influence of online subscription masters like Netflix and many other newcomers with products ranging from baby diapers to snowboards and luxury cars are driving a clear shift …

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Customer Relationship Management

The intersection of CRM and print

The constant change in marketing technology has demanded an “always in beta” approach. With e-commerce and digital marketing growing so rapidly, I’ve had to rethink the intersection of data and print. My conclusion is that the richest opportunities are realized when we bring together the best of the benefits of …

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Customer Relationship Management

The future of customer relationship management

  “CRM tech is about to make a series of leaps,” suggests Jonathon Millman, the founder and president of Shift CRM. Millman believes that the new technologies we’re seeing now are the first taste of the future. Industry-tailored, cost-effective, time saving, fully automated, endlessly integrated—the CRM of 2027 is the …

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Customer Relationship ManagementIndustry NewsIntegrated Payments

Square turns receipts into a communication channel in Canada

TORONTO — Square Feedback is now available to Canadian businesses, turning digital receipts into a powerful communication channel between buyers and sellers. All Square sellers are now able to receive feedback directly from their customers through their digital receipt. A seller’s ability to know what customers think in real time can …

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Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

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Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

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Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

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Customer Relationship ManagementIndustry News

Salesforce delivers 2016 State of Marketing Report

Research shows customer engagement is now a top priority for marketers and that customer satisfaction has surpassed revenue growth and customer acquisition as the top measure for success 88% of high-performing marketing teams say a customer journey strategy is critical to their marketing success Marketers are seeing increased ROI from email, …

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