Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

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Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

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Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

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Customer Relationship ManagementIndustry News

Salesforce delivers 2016 State of Marketing Report

Research shows customer engagement is now a top priority for marketers and that customer satisfaction has surpassed revenue growth and customer acquisition as the top measure for success 88% of high-performing marketing teams say a customer journey strategy is critical to their marketing success Marketers are seeing increased ROI from email, …

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Customer Relationship ManagementIndustry News

OpenText announces SAP Hybris Digital Documents by OpenText, offering a unified platform for digital content & communications

WATERLOO, Ontario — OpenText, a global leader in Enterprise Information Management (EIM), today announced the extension of a global reseller agreement with SAP, whereby SAP will resell the SAP Hybris Digital Documents application by OpenText. SAP Hybris Digital Documents helps customers digitally transform their businesses and go beyond traditional CRM with a …

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Customer Relationship ManagementEngagement & Analytics

CRM is much more than software

50% failure rate acknowledges something is VERY wrong There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like Salesforce, Microsoft Dynamics and NetSuite all promise great riches for their customers after heavy IT investments, training and database deployments. …

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Customer Relationship ManagementEngagement & Analytics

Joining the conversation

In this age of uninhibited self expression, when almost everyone has something to say or share, marketing must modernize its communication model to have any chance of joining the conversation   Forty thousand years ago, when our early ancestors drew pictures of the world around them on cave walls they …

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Customer Relationship ManagementOperations and Logistics

CRM meets programmatic advertising

Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …

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