Customer Personas

How to drive action by understanding influencer personas

Nobody likes to waste money. In today’s digital age, brands should be able to avoid this by prioritizing solutions that allow them to hyper-target personas. Personas are generalized representations of your target customers. Having a firm grasp of your personas helps with everything from customer acquisition to retention for your …

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Customer Personas

Out of many, one view of the customer

TELUS’ unified segmentation system drives culture shift   As one of Canada’s largest telecommunications companies, TELUS offers a wide range of products and services, including wireless, data, Internet, voice, entertainment, video, television and healthcare technology. Over the years, many of its divisions had developed their own segmentation systems to target …

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Customer PersonasData Analytics

How Aeroplan enriches transactional data to better understand customers

Successful loyalty programs offer value that is relevant to program members. This value can come in many forms—discounts, free gifts, special offers and others—but the key is to ensure that it is what customers actually want. Here at Aimia, a data-driven marketing and loyalty analytics company, we’re seeing first-hand how …

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Customer CentricityCustomer PersonasIndustry News

AXE Canada Masculinity Study looks at what it means to be a ‘real man’

The majority of young men do not define themselves as masculine TORONTO — A new study sponsored by AXE reveals that young men, ages 15 to 25, are shifting towards inclusivity and acceptance. The study supports a growing trend showing young men feel more comfortable to say things that may have …

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