The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy
By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …
Accenture launches dedicated Metaverse Continuum business group as physical and virtual realities converge to reshape human experiences
Accenture Technology Vision 2022: “Metaverse Continuum” Redefining How the World Works, Operates and Interacts NEW YORK, NY–A new report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology …
Meridian launches brand campaign to help Canadians navigate their “What if” life experiences
Toronto, ON–Meridian, Canada’s second largest credit union and largest in Ontario, launches its new brand awareness campaign today, reinforcing the organization’s purpose driven goal of helping its Members build resilience, today and in the future, in every aspect of their lives. “Since inception, Meridian has held true to its core …
Tracking the Customer Journey in 2021
By Jeremy Levy, CEO of Indicative Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can …
Verint, Avaya to Tightly Integrate KM, CCaaS Products
MELVILLE, NY and RALEIGH-DURHAM, NC—Verint has expanded its partnership with Avaya to integrate Verint Knowledge Management with Avaya OneCloud CCaaS. Verint Knowledge Management uses patented, artificial intelligence (AI)-infused search technology to create a more automated, natural, and innovative way to connect people to knowledge. It is an easy-to-use solution that …
OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers
OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …