Customer CentricityIndustry News

Three in five consumers think marketers fail to target them effectively

BRISTOL, UK — Despite the growing availability of online and offline customer data, three in five consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over …

READ MORE →
Customer CentricityCustomer PersonasIndustry News

AXE Canada Masculinity Study looks at what it means to be a ‘real man’

The majority of young men do not define themselves as masculine TORONTO — A new study sponsored by AXE reveals that young men, ages 15 to 25, are shifting towards inclusivity and acceptance. The study supports a growing trend showing young men feel more comfortable to say things that may have …

READ MORE →
Artificial IntelligenceCustomer CentricityDisruptive Technology

Win the path to purchase through analytics and artificial intelligence

2017 is shaping up to be the year that artificial intelligence (AI) goes mainstream, impacting an ever larger share of our daily life and transforming just about every business and industry, including retail. Combined with the power of big data analytics, AI opens up new possibilities for retailers to understand …

READ MORE →
Customer CentricityCustomer ServiceIndustry News

New research from Dimension Data reveals uncomfortable CX truths

Although organizations rank CX as their top strategic performance measure, only 13% grade their CX delivery a 9 out of 10 or better, and just 10% say their digital business strategy is optimized NEW YORK — Organizations around the world are failing to implement effective digital customer experience (CX) strategies, according …

READ MORE →
Customer Centricity

The age of the ethical consumer

It’s been over 10 years since Bullfrog Power was founded and I joined the team working to transform the electricity landscape in Canada. At that time, ethical consumerism was still in its infancy, written off by some as a niche market for environmental extremists. Our critics told us that getting …

READ MORE →
Customer CentricityData AnalyticsEmail Marketing

Rethinking the marketing ecosystem

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

READ MORE →
Customer CentricityDigitalFinancial ServicesIndustry News

Sonnet recognized for innovative, customer-centric approach to insurance

TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …

READ MORE →
Customer CentricityData Analytics

The year ahead: Building customer centricity

With a nod to the growing importance of knowing your customers, Direct Marketing has launched this “Customer Centricity” column for 2017. I’m pleased to kick off the new year with this inaugural piece and share my perspective on an orientation that I’ve always considered a key success factor for any …

READ MORE →