Advantage Group Expands B2B Offerings

Offerings include Launch of Custom Solutions Under New Leadership TORONTO, ON–Global business-to-business engagement experts Advantage Group International announces the appointment of Annaliese Jagusch to the new role of Head of Custom Solutions. Former SVP, Global Client Development, Jagusch has been instrumental in helping CPG suppliers gain visibility and drive focused …

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How to Stand Out from the Crowd

By Kevin Deveau Standing out from the crowd is more important than ever for businesses. Market saturation, rising customer expectations, increased competition and growing regulatory requirements are motivating businesses to identify areas where they can improve on their customer engagement. Being able to directly market to customers, and provide them …

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The big small business market

By Miki Velemirovich In Canada, small business is huge, accounting for 97.9% of all businesses across the country. Out of an estimated 1.18 million enterprises, 1.15 million are those with fewer than 100 employees1. A community this size deserves attention. But in order to reach it effectively, marketers need to …

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Three critical reasons to embrace feedback

By Luc Vezina An executive at a booming software company recently explained to me that he was hesitant about deploying a branded community on his web site because the customer feedback might get too hot to handle. Considering my position, one might think I was shaken by this admission. But …

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The Importance Of Convenience

Auto financing provides a case in point By Kevin Deveau Convenience plays a large role in how people make day-to-day decisions. The simpler the process the more likely consumers are to choose one product or service over another as it generally improves their overall customer experience, or CX. The decision …

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How To Improve the Customer Experience

By Charles Ingram Take a moment to think back to the shops frequented by your parents and maybe even your grandparents. Back in the pre-Internet days, those shops were likely small businesses owned by people who knew your family members by name, asked about their kids and worked to create …

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Service So Good…I’m Glad They Know My Data

By Max Ball My airline gets it. Whenever I call, I am warmly greeted with something along the lines of: “Hello J, are you calling about your flight scheduled to leave on Monday?” They know who I am, and they even call me by my name (or at least they …

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Canadians care greatly about buying experience–PwC Survey

PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …

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The need for speed

By Elliot Sedegah The modern customer is voracious, constantly seeking out new content. As soon as one piece of content is consumed, they are busy clicking on the next, which needs to be served up immediately. This nonstop demand for content represents endless opportunities for brands to connect, delight, engage …

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The path to customer centricity

By Rebecca Martin Marketers are constantly looking for new ways to connect with customers and earn their loyalty there, and as such, in addition to having beneficialThe published clinical studies attest to to 32 weeks.start the treatment of Sidenafildevono be informed(control hyperglycemia and avoid ipoglicemie) and tents-research have highlighted that, …

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