Customer Centricity

Aviva’s customer-first culture

How a major insurance company is leveraging data to boost customer engagement Being more things to more people seems like a logical strategy. It explains why a hamburger outlet might want to expand into breakfast foods or why an online bookseller might begin selling groceries. But how can a business …

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Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

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Customer Centricity

Why data intelligence is the cornerstone of people-based marketing

The business to consumer (B2C) landscape is changing dramatically. Customers research or buy online but they also want to walk into a store to find inventory or call a contact centre to activate a service. This demand for a seamless online and offline customer experience is challenging B2C organizations and …

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Customer Centricity

Ontario tourism destinations put visitors at heart of marketing

Word of mouth has always been one of the most powerful forces influencing consumer decisions—especially when it comes to tourism and travel. You tell a friend you’re going to X destination on vacation this summer and they say you have to stay in a particular hotel because it was fantastic …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Customer Centricity

Five soft skills of every great marketing professional

Although my undergraduate education was not in marketing, I’ve spent my entire career in the field, and have learned that my liberal arts education and the soft skills it helped me acquire really equipped me for success in my marketing journey. There are many hard skills you need in this …

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Customer CentricityRetail

Crafting customer experiences in the 21st century

Today consumers have more choices and access to information than ever before. Endless possibilities emphasize the level of sophistication needed to tailor customer experiences in the 21st century. The new formula for success is now measured by how well retailers can personalize, customize, digitize and socialize. Personalization means communicating like …

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Customer Centricity

ABM brings customer centricity to B2B marketing

For those of us in business-to-business marketing, 2016 was the year of account-based marketing (ABM) and the din has only grown louder in 2017. It’s the hottest trend in B2B marketing today and it’s impossible to avoid the onslaught of ABM experts, events, tools and techniques. Amid the hype of …

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Customer CentricityIndustry News

Three in five consumers think marketers fail to target them effectively

BRISTOL, UK — Despite the growing availability of online and offline customer data, three in five consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over …

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Customer CentricityCustomer PersonasIndustry News

AXE Canada Masculinity Study looks at what it means to be a ‘real man’

The majority of young men do not define themselves as masculine TORONTO — A new study sponsored by AXE reveals that young men, ages 15 to 25, are shifting towards inclusivity and acceptance. The study supports a growing trend showing young men feel more comfortable to say things that may have …

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