Rethinking the marketing ecosystem
A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …
Sonnet recognized for innovative, customer-centric approach to insurance
TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …
The year ahead: Building customer centricity
With a nod to the growing importance of knowing your customers, Direct Marketing has launched this “Customer Centricity” column for 2017. I’m pleased to kick off the new year with this inaugural piece and share my perspective on an orientation that I’ve always considered a key success factor for any …