Study Reveals Returning Role of Personalized, Omnichannel Conversations
61 percent of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company NEW YORK, NY–Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the results of a global survey that uncovers consumer and business …
Advantage Group Expands B2B Offerings
Offerings include Launch of Custom Solutions Under New Leadership TORONTO, ON–Global business-to-business engagement experts Advantage Group International announces the appointment of Annaliese Jagusch to the new role of Head of Custom Solutions. Former SVP, Global Client Development, Jagusch has been instrumental in helping CPG suppliers gain visibility and drive focused …
How to Stand Out from the Crowd
By Kevin Deveau Standing out from the crowd is more important than ever for businesses. Market saturation, rising customer expectations, increased competition and growing regulatory requirements are motivating businesses to identify areas where they can improve on their customer engagement. Being able to directly market to customers, and provide them …
The big small business market
By Miki Velemirovich In Canada, small business is huge, accounting for 97.9% of all businesses across the country. Out of an estimated 1.18 million enterprises, 1.15 million are those with fewer than 100 employees1. A community this size deserves attention. But in order to reach it effectively, marketers need to …
Three critical reasons to embrace feedback
By Luc Vezina An executive at a booming software company recently explained to me that he was hesitant about deploying a branded community on his web site because the customer feedback might get too hot to handle. Considering my position, one might think I was shaken by this admission. But …
The Importance Of Convenience
Auto financing provides a case in point By Kevin Deveau Convenience plays a large role in how people make day-to-day decisions. The simpler the process the more likely consumers are to choose one product or service over another as it generally improves their overall customer experience, or CX. The decision …
How To Improve the Customer Experience
By Charles Ingram Take a moment to think back to the shops frequented by your parents and maybe even your grandparents. Back in the pre-Internet days, those shops were likely small businesses owned by people who knew your family members by name, asked about their kids and worked to create …
Service So Good…I’m Glad They Know My Data
By Max Ball My airline gets it. Whenever I call, I am warmly greeted with something along the lines of: “Hello J, are you calling about your flight scheduled to leave on Monday?” They know who I am, and they even call me by my name (or at least they …
Canadians care greatly about buying experience–PwC Survey
PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …
The need for speed
By Elliot Sedegah The modern customer is voracious, constantly seeking out new content. As soon as one piece of content is consumed, they are busy clicking on the next, which needs to be served up immediately. This nonstop demand for content represents endless opportunities for brands to connect, delight, engage …