Content Marketing

Do you trust us? Yes and no, study says

TORONTO–Canada’s trust levels in government, leaders and most information sources remain stable and strong, but social media networks and the artificial intelligence (AI) sector are both at a crossroads, according to the 2018 Proof Inc. (formerly Environics Communications Inc.) CanTrust Index, an annual study of trust levels among Canadians. Overall, …

Content MarketingDirect Mail

The “Best Life” for flyers in Canada

According to several studies, research continues to prove that Canadians love their flyers. Yet within the current distribution model retailers face many barriers including non-targeted delivery, high waste, lack-luster presentation and dwindling newspaper circulation. St. Joseph Communications is launching an exciting, cost-effective delivery model for brands to get their message …

Content MarketingHoliday Marketing

Put your content to work

A three-step plan to kickstart your marketing and engage holiday shoppers Marketers have gone crazy for content, and for good reason. From site content and photos, to recipes, ebooks, videos and blogs—content drives interest and interest drives sales. Having more pageviews, more time on your site, and a smaller bounce …