Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
Jon Picoult is a renowned expert on customer experience and the author of “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans”. By Stephen Shaw You would think by now that just about every company would have accepted the necessity to deliver an exceptional customer …
From Raw Data to Real Profits: A Primer for Building a Thriving Data Business
By Ari Libarikian, Kayvaun Rowshankish, Markus Berger-de León, and Vishnu Kamalnath Building a profitable data business hinges on having not just the right data but also a business model and enterprise capabilities to support it. Almost two centuries ago, Lewis Tappan and John M. Bradstreet illustrated the potential for turning …
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
By Jeremy Simpson In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs, have emerged as a growing force. eMarketer reporting expects 15.3 percent growth in Canada retail media this year, which is outpacing global …
U.S. Direct Mail Is Up: Is Your Volume Growing, Too?
By Heidi Tolliver-Walker So much has been said about the declines in the volume of direct mail. As the volume in the mailbox has decreased, however, much is also being made about the direct mail’s increase in effectiveness when it does arrive. What do the latest statistics say? They say …