TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences of Canadian consumers. By recognizing and removing individuals who aren’t interested in receiving offers from a consumer marketing list, companies can reduce consumer complaints, production costs and environmental impacts. The DNM website and list is consumer-facing and readily accessible at all hours.
The transition teams at Cover-All and CMA worked with the previous supplier over a period of 4 months to plan, prepare, migrate, implement, test and go live with the project. An important aspect of the migration of the project was limiting down-time. Bi-weekly update meetings ensured all parties maintained the original pace of the project plan with a particular emphasis on making the transition as easy as possible for the CMA.
“Given the importance of this service for our member companies and Canadian consumers, we appreciate how Cover-All and our previous supplier worked together closely to successfully migrate the DNM site. The level of communication, coordination and hands-on leadership instilled a great deal of confidence that the project was on track and we would meet our transition goals,” said Tim Bishop, Vice President, Marketing & Member Engagement at CMA.
Cover-All is a long-standing and active member of CMA. Employees have supported fundraising and served on the Postal Relations Committee. “We are excited to be able to grow our relationship with CMA by managing their DNM list. It is a great fit with our marketing services that utilize the mail stream to deliver our customers’ messages effectively,” said John Leonard, Vice President, Sales & Marketing at Cover-All.
“Cover-All is pleased to have the CMA as a new cloud services client and we look forward to working with them,” says Steve Leggett, Managing Director, Cover-All Managed IT Services. “Cover-All’s Cloud Services gives organizations, like the CMA, the ability to focus on their business, while we provide them with a secure, scalable and flexible Cloud IT infrastructure,” says Leggett.
Cover-All is a privately owned Canadian company that specializes in two key areas: managed services and business communications. The managed services division provides cost-effective solutions for managed IT, cloud, and co-location services. Through the business communications division, clients receive help using data to execute marketing and legal communications. Cover-All assists clients in the communications process by complementing traditional channels and innovating new means to enhance effectiveness. Cover-All’s data centre is 11,000 square feet of raised computer room floor space that operates at an N+1 redundancy to keep customers’ systems, network, applications and data safe and secure. Both divisions are certified to industry-leading levels for Information Security Management (ISO 27001, CSAE 3416) and industry leading QA standard of ISO 9001.
CMA is the preeminent voice, advocate and advisor of the Canadian marketing profession. CMA’s 400+ corporate members share thought leadership, participate in professional development offerings and contribute to a balanced environment where consumers are respected while businesses can thrive
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. CMA’s Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. CMA champions self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice, plus resources for consumers to better understand their rights.
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