TORONTO, ON–At its annual general meeting, the Canadian Marketing Association (CMA) announced that Alan Depencier (Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC) is the new Chair of the Board, and elected five new senior members as Directors to further diversify the board.

Depencier ( left) has held senior marketing roles at RBC for nearly 20 years, including the past seven as Chief Marketing Officer for personal and commercial banking and insurance. Prior to his tenure at RBC, he managed consumer packaged goods brands and spearheaded the growth of a startup venture. Elected to the CMA board in 2019, Depencier has contributed significantly as a member of the CMA’s Member Engagement and Human Resource Committees, chaired the Finance and Audit Committee, and served as Board vice-chair before his appointment as chair.

“Marketing is essential to the strategic development and success of organizations,” said Depencier. “I am honoured to continue my role with the CMA Board, where we will further develop platforms and benefits that enable marketers across Canada to connect and collaborate effectively. As we progress, I look forward to working with our members to drive our profession forward and ensure that Canadian marketing remains among the most creative and impactful in the world.”

In addition to announcing Depencier as Board Chair, five new Directors were elected to the Board, expanding the Board to 16 members and adding a diversity of talent, backgrounds, and expertise across marketing disciplines and corporate functional areas.

New Board members elected at the annual general meeting were:

Sophie Deschênes-Hébert, Senior Legal Counsel, TELUS
Bilal Jaffery, Senior Partner, Blend360
John Peco, Associate Dean, School of Marketing, George Brown College
Eva Salem, Senior Vice-President, Marketing and Brand, Canadian Tire
Evan Wood, Executive Vice-President and Chief Strategy Officer, Environics Analytics

“We are thrilled to see Alan take on this new role and to have five talented new senior members join our exemplary Board of Directors,” said Alison Simpson, President and CEO, CMA. “Alan’s exceptional leadership across the numerous volunteer roles he has held with the CMA make him well suited to step up to the Chair role. Our new Directors are all standout leaders, who expand the diversity and expertise across our Board and bring qualities we seek to harness as we propel our initiatives forward. Alan and our Directors’ contributions will be instrumental in shaping the future of our association and enhancing our impact across the Canadian marketing industry.”

Returning Board Directors are as follows:

Alan Depencier (Board Chair), Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC
Kerri Dawson (Past Chair), Digital Business and Marketing Executive, RBC (formerly HSBC)
Isaac Adejuwon, CEO and Founder, Metricsflow
Brent Chaters, Managing Director Marketing Transformation (Canada), Accenture
Jeff Greenspoon, Global Practice President for Integrated Solutions and Chief Business Officer, Americas, dentsu
Devorah Lithwick, Chief Brand Officer, Bell
Amanda Maltby, General Manager Corporate Compliance and Regulatory Affairs, Canada Post
Nicky Mezo, Vice President Marketing, Everyday and Small Business Banking, TD
Meghan Nameth, President & COO, Heads Up
Laura Pearce, Head of Marketing, Google Canada
Jacquie Ryan, CEO of the Canadian Olympic Foundation, and Chief Brand and Commercial Officer of the Canadian Olympic Committee

About the Canadian Marketing Association
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.

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