Bringing over 21 years of IT industry experience to the role, Dow will focus on driving revenue growth and customer success while maintaining a winning workplace culture

1402928435464SAS, the leader in analytics, has announced it has appointed Cameron Dow as President of SAS Canada.

“This is a unique and exciting opportunity,” Dow said. “Investment in analytics technology in both the public and private sectors continue to grow, signaling increasing market demand for analytics solutions that deliver high value. I believe analytics will continue to be a fundamental part of an organizations ability to succeed. SAS is the pioneering innovator in this space and continues to lead the market in terms of breadth and depth of capabilities. I am thrilled to be given the opportunity to build on SAS Canada’s success as market drivers like cloud, big data and the Internet of Things continue to revolutionize the software industry.”

Prior to his current role, Mr. Dow served as Vice-President of Marketing for SAS in Canada and Latin America, responsible for all aspects of the go-to-market strategy including brand awareness, demand generation, digital marketing, marketing analytics and customer retention and advocacy. Before joining SAS, Mr. Dow was a senior analyst at International Data Corporation (IDC) in Toronto where he was responsible for IDC Canada’s software market research and related consulting services.

SAS Canada’s former President, Carl Farrell has transitioned to focus on his broader role as executive vice president and chief revenue officer of SAS. “I am pleased to announce Cameron’s promotion to President of SAS Canada,” said Farrell. “Cameron has been a member of the senior management team for over a decade and has been instrumental in the growth and success of our business in Canada, in addition to supporting growth strategies in Latin America. “Today, we enjoy a position of leadership in our industry, and we are fortunate to have someone with Cameron’s experience and expertise to further our position in Canada.”

SAS leads in advanced and predictive analytics market share (per IDC) and is a leader in agile business intelligence according to Forrester, and is poised to remain at the top. IDC identified SAS as the top supplier, owning 33.3 percent share of the 2014 advanced and predictive analytics market, more than twice that of the next-closest competitor. In fact, the IDC report said SAS had a greater market share than the next nine competitors combined.

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