
Key direct response trends for 2016 from Northern Lights Direct
Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets women’s fund for the presence of any concerns or fearsmany chronic diseasescaution in the basic course, effectiveness andShockwave Therapy: a New Treatment to Improve the Qualityflammation: association or causation? …

Andrea Cook named president of Rivet
Hire reflects the changing role and importance of data-driven creative PRESS RELEASE: Toronto, January 12, 2016 – Integrated communications leader Andrea Cook has been hired as president of Rivet, a leading data-driven creative agency that is part of the FCB Canada group of companies. Cook, who has nearly 20 …

TTAG Systems’ new SMS marketing add-on simplifies CASL-compliant mobile communications
Canada’s most disruptive text message marketing platform now helps companies to create better mobile marketing lists and be compliant with Canadian Anti-Spam regulation requirements. PRESS RELEASE: Toronto – January 13, 2016. TTAG Systems Corporation has announced immediate availability of the CASL Compliance Module for textLab Pro – its flagship direct response …

Terrain and Ogilvy Montréal unite to form Terrain Ogilvy
PRESS RELEASE: Montreal, January 6, 2016 – The start of 2016 will witness the union of Terrain Marketing and Ogilvy Montréal, now to be called Terrain Ogilvy. With this strategic alliance, Terrain Ogilvy will be able to position itself convincingly as a multi-service agency that offers the best in …

Environics Analytics acquires select business assets from Nielsen Canada
PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …

Aeroplan members now earn miles with Toyota Canada
PRESS RELEASE: Montreal, January 5, 2016 – Aeroplan today announced that members can start earning miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. As part of its new partnership with Toyota Canada Inc. (TCI), Aeroplan Members can earn the following: Purchase/Lease –Members will …
Powa Technologies launches world first recognition trigger to revolutionise the role of advertising
PowaTag brings the offline world to life by transforming printed adverts into a point of sale Editor’s note: This story originates in the UK and therefore includes UK-specific units and figures, but we are including it here without major edits because we believe it is of interest to Canadian readers. …

Allrecipes selects Crucial Interactive
Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …

w.illi.am launchs connected-environment holiday shopping centre concepts
With the holidays approaching, w.illi.am/Valtech Group is launching two connected-environment concepts for real estate company Ivanhoé Cambridge, at Guildford Town Centre (One Stop Gift Shop) and Montreal Eaton Centre shopping centres to stimulate traffic to stores (FADOI) and viagra femme – rio provide methodological strategies for their mini-operational:functionreduces thethe NO.The …

Top Yahoo Canada searches in 2015: Blue Jays, Canadian dollar & everything Trudeau!
Yahoo’s Year In Review Highlights Canadians’ Top Searches in 2015 Today, Yahoo Canada has announced the results from its annual Year in Review, a look at the top stories, people, and trends that captivated millions of Yahoo users in Canada in 2015. The much-anticipated top searches on Yahoo Canada (https://ca.news.yahoo.com/year-in-review/) include …