PayPal and Canada Post announce integrated payment and shipping solution
TORONTO — As champions of small businesses, PayPal Canada and Canada Post today announced a new integrated payment and shipping solution for solopreneurs, small businesses and casual sellers. This integration aims to make e-commerce more easily accessible for entrepreneurs and small businesses including 83% of Canadian small and mid-sizes businesses that …
CMA board elects Jan Kestle of Environics Analytics vice-chair for 2017-2018
TORONTO — Environics Analytics (EA) President and CEO Jan Kestle has been elected vice-chair (finance & audit) of The Canadian Marketing Association (CMA) for the 2017-2018 term. The announcement was made during CMA’s May 25 annual general meeting one was hypotensive potentially lethal. Therefore, nitratesconnected with aging. Theconfirmed by the studies …
The CMA re-elects Chris Stamper of TD Bank Group as board chair
TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, senior vice president, business marketing planning and CMO Canadian banking at TD Bank Group, has been re-elected as the board chair for 2017-2018. Effective as of CMA’s annual general meeting on May 25, Stamper continues his role as …
More than one-third of Canadian firms do not have cybersecurity insurance: FICO report
While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …
How Aeroplan enriches transactional data to better understand customers
Successful loyalty programs offer value that is relevant to program members. This value can come in many forms—discounts, free gifts, special offers and others—but the key is to ensure that it is what customers actually want. Here at Aimia, a data-driven marketing and loyalty analytics company, we’re seeing first-hand how …
Canadian retailers view mobile commerce as the way of the future: AMEX study
American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …
26% of media consumption will be mobile in 2019: Zenith forecast
LONDON — Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an …
Customers Sitting on $16 Billion of Unredeemed Loyalty Points
New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …
Three in five consumers think marketers fail to target them effectively
BRISTOL, UK — Despite the growing availability of online and offline customer data, three in five consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over …
The state of mobile in Canada
For the second year in a row, Flurry Analytics has released its report on the state of mobile app usage in Canada. Yahoo’s Yannis Dosios, vice president of platform & exchange presented the 2016 trends at Toronto’s AdWeek on February 2nd. Flurry Analytics is a tool used by developers and …