Fundraising

More than just a deposit: donations processing, a strategy in itself

FUNDRAISING SUPPLEMENT | More than just a deposit: donations processing, a strategy in itself  Processing donations is no longer a simple process. Or perhaps, more accurately put, if an organization wants to maximize the recruitment of new donors and the retention of current donors, it shouldn’t be. By Patrick Durbano The …

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Fundraising

Case study: Interactive Intelligence

FUNDRAISING SUPPLEMENT | Case study: Interactive Intelligence Interactive Intelligence campaign efforts help donate more than 500 goats to impoverished communities Interactive Intelligence Group Inc.in partnership with Oxfam, has helped donate 524 goats to impoverished communities worldwide. The donation is a result of the Interactive Intelligence Goat Giveaway, an ongoing campaign initiated in 2011 …

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Fundraising

Did CASL just tip the balance in favour of direct mail?

FUNDRAISING SUPPLEMENT | Did CASL just tip the balance in favour of direct mail? By Steve Falk It’s still early days, but there’s indication that Canada’s New Anti-Spam Law (CASL) will be good news for the direct mail business. Across industries, there’s talk of replacing email marketing with print and mail …

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Digital

Unifying digital media

TARGETING & ANALYTICS | Unifying digital media How to earn a proven ROI from traditional and digital marketing By Steven Tulman In recent years, digital media has become an increasingly critical issue within the marketing community. Marketers have been quick to adopt the latest media channels, but few have been able …

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Digital

There’s no place like home

SPECIAL REPORT | There’s no place like home The evolution of the most innovative home pages can be viewed through the lens of three interrelated disciplines: design, marketing, and technology. By Rob Stocks In 1747 a British naval surgeon by the name of James Lind set sail aboard the HMS Salisbury …

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Digital

A prescription for multichannel marketing

DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …

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Digital

Calculate your blogging ROI in 9 steps

DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …

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Digital

Are apps the future of digital marketing?

DIGITAL BUSINESS | Are apps the future of digital marketing? By Mirza Baig At the time of writing this article – two app-centric buyouts happened within nearly a week of one another: Rakuten (owner of buying the WhatsApp messaging app; so what does this all mean to the marketing industry, plenty …

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Data Analytics

Rethinking your digital marketing strategy

Agencies need to offer what brands want By Matt Goulart There are several questions brands continually ask us at Ignite Digital and I am sure other agencies hear also. What is the benefit of search engine optimization? How many articles would you publish a week? What is the impact digital …

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Data Analytics

Social media & Big Data

DATA ANALYTICS | Social media &  Big Data Using social marketing to attract high net-worth clients By Yvon Audette Despite the rising popularity of social media in personal and business communications, Canadian banks, while active in some areas of social media, are not leveraging it to the same degree or effect …

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