Analytics in an age of disruption
By Richard Boire Disruption seems to be the only constant in our vastly changing world. Increased digital interconnection and tremendous capabilities in processing huge volumes of data at ever-increasing velocities are now the norm for many businesses. These increased technological capabilities have resulted in the emergence of artificial intelligence (AI) …
AI: Interview with Gary Saarenvirta
By Stephen Shaw Businesses are “drowning in data but starving for insight”. But relief is on the way in the form of artificial intelligence (AI). The ability to skip right to the answers without even forming the questions will be the salvation of marketers. With AI, the analytical load shifts …
The 7 operational impacts of AI and CX
By Mike Aoki With all the buzz regarding artificial intelligence (AI) and customer experience (CX) in the contact centre world, it is important to note some of the real-life successes and challenges presented by these trends. To explore and understand them here are the seven impacts of AI and CX …
Innovatons and Dangers
By Debbie Major It almost goes without saying that when there are innovations there are, alas, growing dangers. It is not coincidental, then, that two top trends for 2019 focus on creating retail experiences and on stepped-up security and privacy. Experiential shopping The essence, in theory, of this marketing innovation …
Attracting Different Consumers
By Vito De Filippis The rise of discount brokerages, direct banks and the emergence of robo-advisors has fragmented the financial services industry. To protect their market share, firms that were once devoted to providing face-to-face client advice, or advice seekers, have established new divisions to serve self-directed investors. This two-pronged …
Direct Mail in the Summer? Yes. Yes. Yes.
By Kristi Kanitz Summer tends to be a time that everyone slows down and takes time off. This is true for businesses as well. With employees taking vacations and sales dipping, many businesses question the need for summertime advertising. So, should a business spend the time and money to advertise …
Turn map markers into marketing success
By Greg Brown Accurate address data is imperative to running a business. Without it, you can’t ensure timely deliveries, can’t bill and get invoices paid and can’t stay in touch with customers. However, did you know address data can also be used to deliver great insight so you can market …
Does mail still drive the growth of post?
By Mark Harrison For the past decade the International Post Corporation (IPC)’s IPC Global Postal Industry Report (GPIR)—published every November—provides an analysis of the performance of 50 postal operators worldwide and leading integrators (see box) The study aims to evaluate the frequency and risk factorswith whichâexemption to disease, requires treatment …
Letters to The President of Canada Post
Letters to the president By Brendan Read Doug Ettinger became president and CEO of Canada Post Corporation (CPC) in March 2019 after serving nearly three years as its chief commercial officer and as a member of the senior executive team. He has over 30 years experience in the consumer packaged …
The Future of Mail
The Future of Mail Marketing, Circa 2025 By Brendan Read Is the “past is prologue”, as William Shakespeare wrote in The Tempest? Or, on that vein, is “history bunk”, to paraphrase Henry Ford? Measures of both views might be the right answer, for while history may set the stage it …