Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site.

Allrecipes, Canada’s leading food site reaching more than 4.5 million unique visitors monthly, provides home cooks exclusive access to millions of peer-created recipes, reviews, photos, videos, and profiles seamlessly across tablets, smartphones and desktops. Allrecipes offers authentic food experiences for home cooks worldwide and gives advertisers access to the highly desirable audience of primary decision makers for household purchases.

“Allrecipes is more than a cooking site, it’s one of the largest social communities in the world.” said Petar Bozinovski, President, Crucial Interactive. “We are honored to be representing a site that is a pioneer in the digital realm. Allrecipes has been among the first to implement trends, such as social networking, UGC and native advertising, before the industry even had buzzwords for them.”

“We are very excited to work with Crucial Interactive.” said Larisa Sheckler, Sr Director, International Revenue Operations, Allrecipes International. “It’s great to partner with such a talented team to build cross-device campaigns that enable CPG brands to influence the brand purchase decisions of the web’s most sought consumers as they shop, cook and share daily meal experiences. We look forward to working with them closely and continuing to create innovative and successful programs.”

Allrecipes were previously represented by Olive Media, of whom several key past employees will be joining Crucial Interactive to help seamlessly transition the account.

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

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