At the awards ceremonies this year, a series of awards were presented across six disciplines: Brand Building; Business Impact; Customer Experience; Engagement; Innovative Media; and Martech.
Within each discipline, entries compete in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). Not every category had a winner at each level.
Winners by Category
AUTOMOTIVE
Brand Building
Award: Gold
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
The internet has a carbon footprint. So, to launch Volkswagen’s all-electric SUV, we made their website as sustainable as their all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99 percent cleaner than over 2 million sites tested.
Award: Silver
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Award: Bronze
Campaign: Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada
Business Impact
Award: Gold
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
For centuries, the industry’s positioning has been as an experience provider for men. Can-Am On-Road creating a new social digital safe space for women: the Women of On-Road. This initiative was built to promote equal on-road opportunities for women. The program contributed to an increase of 15 percent in women sales YOY, turning the industry upside down!
Award: Silver
Campaign: Year of Subaru
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Award: Bronze
Campaign: Let the Roads Sleep
Client: Mazda Canada
Agency: Wunderman Thompson Canada
Customer Experience
Award: Gold
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
The internet has a carbon footprint. So, to launch VW’s all-electric SUV, we made our website as sustainable as our all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99 percent cleaner than over 2 million sites tested.
Award: Silver
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!
Award: Bronze
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
Engagement
Award: Gold
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)
The internet has a carbon footprint. So, to launch VW’s all-electric SUV, we made our website as sustainable as our all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99 percent cleaner than over 2 million sites tested.
Award: Silver
Campaign: “Escape Mountain”
Client: BRP
Agency: Anomaly
Award: Bronze
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
Innovative Media
Award: Gold
Campaign: Ford Mach-E Drive Stream
Client: Ford Motor Company of Canada
Agency: BBDO Canada
Challenged with updating brand perception with tech-savvy millennials, Ford reinvented the test drive by leveraging the Twitch live stream in an all-new way. Ford created the Mustang Drive Stream: a livestream experience where the internet was invited to collectively control a real Mustang Mach-E on a real track, live on Twitch.
Martech
Award: Silver
Campaign: Hyundai Leads Dashboard
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada
BUSINESS
Brand Building
Award: Gold
Campaign: It’s Happening
Client: Metrolinx
Agency: Leo Burnett
To combat negative perceptions that progress was being made to improve transit across the GGHA region, the “It’s Happening” campaign demonstrated action through progress in a way that was memorable, relatable, and transparent; using the analogy of those “awkward teenage years” to show that there is always an awkward phase on the road to progress.
Award: Silver
Campaign: EDC Business as Unusual
Client: Export Development Canada
Agency: McCann Montréal
Award: Bronze
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept
Business Impact
Award: Gold
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership
The Think Small platform was a rallying cry of support for small businesses that were forced to pivot and adapt in unforeseen ways as a result of the pandemic. It provided support, resources, and access to partners to help navigate the uncertainty small businesses were facing, while also creating a community to champion their stories of resilience.
Award: Silver
Campaign: TD Small Business Banking
Client: TD Bank
Agency: Leo Burnett
Award: Bronze
Campaign: Digital Main Street’s Shop HERE Powered by Google
Client: Digital Main St.
Agency: Mosaic North America
Customer Experience
Award: Silver
Campaign: Experience “Surface”
Client: Microsoft Canada
Agency: Intercept
Award: Bronze
Campaign: ATCO’s Spruce Meadows Mobile Experience
Client: ATCO Ltd.
Agency: Park Digital
Engagement
Award: Silver
Campaign: The (Modern) Office
Client: Microsoft Canada
Agency: Intercept
Award: Bronze
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership
Innovative Media
Award: Gold
Campaign: The Thinking Emoji
Client: The Museum of Contemporary Arts (MOCA) Toronto
Agency: Leo Burnett
The MOCA Thinking Emoji was a visually striking installation across high traffic locations in Toronto. It posed thought-provoking questions to passersby, creating awareness for MOCA’s Age of You exhibit. It led to a significant increase in website traffic and, more importantly, ticket sales, making it the most visited exhibit in MOCA’s history.
Award: Silver
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept
Award: Bronze
Campaign: Experience “Surface”
Client: Microsoft Canada
Agency: Intercept
Martech
Award: Silver
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept
CONSUMER PRODUCTS
Brand Building
Award: Gold
Campaign: Dove “Courage Is Beautiful”
Client: Unilever
Agency: Ogilvy Canada
With the Real Beauty brand platform Dove redefined notions of beauty to be more inclusive and less rooted in conventional aesthetics. During the early days of the global COVID-19 pandemic Dove saw an opportunity to redefine beauty once again by creating a campaign to announce their commitment of over $7.5 million to support frontline workers risking their lives around the world.
Award: Silver
Campaign: Erable du Quebec
Client: Erable du Quebec
Agency: Rethink
Award: Bronze
Campaign: Secret Deodorant #EqualSweat
Client: P&G Canada
Agency: MSL Canada
Business Impact
Award: Gold
Campaign: Premier Paint New Product Launch
Client: Canadian Tire
Agency: Leo Burnett
Over the last 100 years, the paint category has been as exciting as watching paint dry. In 2020, PREMIER Paint was ready to come out swinging with something meaningful. They introduced Ready to Roll (RTR)—paint in a bag, designed to take the pain out of painting, challenge the category and offer people an easier way to paint.
Award: Silver
Campaign: Bublé Drops
Client: SodaStream
Agency: Edelman Canada
Award: Bronze
Campaign: Unapologetically Human
Client: Kruger Products L.P.
Agency: Broken Heart Love Affair
Customer Experience
Award: Gold
Campaign: Come & Glow
Client: Consonant Skin+Care
Agency: Zulu Alpha Kilo
Consonant Skin+Care knows products are only part of the path to your best skin. Enter the COME + GLOW bundle, tackling the taboo of female masturbation to unlock its radiant skin benefits. In addition to its content, Consonant’s original podcast “The More You O” helped break down the stigma surrounding solo sex and highlight its many positives.
Award: Silver
Campaign: Glad for Change
Client: Glad
Agency: FCB
Award: Bronze
Campaign: Royale Home for Every Pet Project
Client: Irving Consumer Products
Agency: 6 degrees Integrated Communications Corp.
Engagement
Award: Gold
Campaign: Dove “Courage Is Beautiful”
Client: Unilever
Agency: Ogilvy Canada
Early in the COVID-19 pandemic, Dove saw an opportunity to redefine beauty by creating a campaign to announce their commitment to support Canadian frontline workers. This campaign showed the beauty in our frontline workers’ acts of courage, poignantly captured the zeitgeist of the pandemic and re-established Dove as a leading purpose led brand.
Award: Silver
Campaign: Shea Moisture – Virtual Series
Client: Unilever
Agency: U-Studio
Award: Bronze
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
Innovative Media
Award: Silver
Campaign: Levi’s Double Portal – Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada
Award: Bronze
Campaign: Secret Dream Gap Tour
Client: Proctor & Gamble
Agency: Carat
CONSUMER SERVICES
Engagement
Award: Gold
Campaign: Youth Mental Health: A Family of Support
Client: Sobeys
Agency: FCB
Canadian youth are facing a mental health crisis. The last decade has seen a 75 percent increase in youth emergency department visits for mental health conditions. COVID only exacerbated the problem. Sobeys partnered with Canadian Children’s Hospital Foundation to redefine the role of family by investing in tangible solutions focused on early intervention.
Award: Silver
Campaign: Art of Winter
Client: Travel Alberta
Agency: Initiative Media Canada Inc.
Award: Bronze
Campaign: Team Canada’s Tablecloth
Client: Sobeys
Agency: FCB
Innovative Media
Award: Gold
Campaign: Borat Subsequent Moviefilm Launch
Client: Amazon Prime Video
Agency: Initiative Media Canada Inc.
Borat Subsequent Moviefilm was set to launch to an audience distracted by chaotic current events. A stunt-based campaign was developed to hijack the headlines with a series of unmissable activations; from a 40-foot inflatable to mask-dispensers, ultimately catapulting the film to the top of the charts.
Martech
Award: Silver
Campaign: SCENE Member Reactivation
Client: SCENE Limited Partnership
Agency: William Thomas Digital
Award: Bronze
Campaign: Rogers Return Kit Digitization Program
Client: Rogers Communications Inc.
Agency: William Thomas Digital
FINANCIAL SERVICES
Brand Building
Award: Gold
Campaign: American Express – Shop Small
Client: American Express Canada
Agency: UM Canada
In response to the devastating impact of the COVID-19 lockdown on small businesses, AMEX launched a powerful campaign to encourage Canadians to Shop Small and switch from ‘autopilot’ to ‘purposeful’ purchasing. The campaign humanized the face of small business and provided a stage for their inspiring personal stories, putting the spotlight on BIPOC owners, who were disproportionately affected by the pandemic. To drive action, AMEX created an industry-first #ShopSmallStories video content series, launched virtual Twitter pop-up shops profiling owners, collaborated with local influencers, and invited cardmembers to act through a unique, social media driven incentive program. The campaign directly infused millions into the small business community and helped over 64,000 businesses stay on the road to recovery.
Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne
Award: Bronze
Campaign: The Museum of BS
Client: KOHO
Agency: Ogilvy Canada
Business Impact
Award: Gold
Campaign: RATESDOTCA Launch Campaign
Client: RATESDOTCA
Agency: Zulu Alpha Kilo
RATESDOTCA, an insurance comparison site, encouraged Canadians to take an active role in getting a great rate on their insurance. Embracing a common metaphor for overpaying, the Don’t Get Milk campaign provided the language to define the problem, and a vivid symbol of consumers’ complacency: a sack of cow udders. The visually intrusive device helped generate a 180 percent increase in website traffic.
Award: Silver
Campaign: AMEX Shop Small – Driving Purchases with Purpose
Client: American Express Canada
Agency: UM Canada
Award: Bronze
Campaign: Reward the Day
Client: BMO
Agency: FCB
Customer Experience
Award: Gold
Campaign: Visa Skyline Drive-In at TIFF 2020
Client: Visa
Agency: BMF
In response to safety restrictions and consequences spurred by the COVID-19 pandemic, Visa set out to transform the theatre experience for what mattered in 2020. This led to the creation of the Visa Skyline Drive-in at TIFF. The safe environment was fully operated by small businesses. It hosted 12 screenings for 4000 guests over 10 days.
Award: Silver
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne
Award: Bronze
Campaign: Reward the Day
Client: BMO
Agency: FCB
Engagement
Award: Gold
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
To protect its clients from scam artists amid the pandemic, HomeEquity Bank (HEB) developed a fraud-prevention masterclass series titled “Catch the Scam” featuring Frank Abagnale, history’s most notorious conman. Using his experience on both sides of the law, and a content-driven strategy fusing education and entertainment, we showed retirees how to recognize scams in real time.
Award: Silver
Campaign: Banking for Change
Client: BMO
Agency: FCB
Award: Bronze
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne
Innovative Media
Award: Gold
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo
To protect its clients from scam artists amid the pandemic, HomeEquity Bank (HEB) developed a fraud-prevention masterclass series titled “Catch the Scam” featuring Frank Abagnale, history’s most notorious conman. Using his experience on both sides of the law, and a content-driven strategy fusing education and entertainment, we showed retirees how to recognize scams in real time.
Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne
Award: Bronze
Campaign: BMO X MSO
Client: BMO
Agency: FCB Montréal
Martech
Award: Silver
Campaign: Finding Leads by Taking the Lead
Client: Surex
Agency: Innocean Worldwide Canada
FOOD & BEVERAGE
Brand Building
Award: Gold
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
The truth is, Heinz is Ketchup. When people think of ketchup, they picture the iconic Heinz bottle. To uncover this unspoken association, we conducted an anonymous social experiment. We asked a group of people to simply “Draw Ketchup”. The result? Turns out we were right. When consumers drew ketchup, they drew Heinz.
Award: Silver
Campaign: Pair it Forward
Client: LCBO
Agency: lg2
Award: Bronze
Campaign: Brasseur de Montréal
Client: Brasseur de Montréal
Agency: Rethink
Business Impact
Award: Gold
Campaign: Heinz Crowdsauced
Client: Kraft Heinz
Agency: Rethink
The Internet has a record of every single thing you’ve searched, shared or posted – often, these posts come back to haunt us – but what if your old post could result in something positive? Instead of asking fans what our next mashup sauce should be, we launched a line of sauces inspired by existing consumer posts found on social media.
Award: Silver
Campaign: bubly Canada Flavour Launch
Client: PepsiCo Beverages Canada
Agency: Motive
Award: Bronze
Campaign: Relax
Client: KFC Canada
Agency: john st.
Customer Experience
Award: Gold
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink
Molson Canadian launched The Most Canadian Beer Case Ever – a beer case filled with competitor brands for the good of Canadian beer. In just nine days and in real time, over 40 brewers had joined the case before Canada. Ads for the campaign ran on TV, online video, social media, print, digital, and through influencer marketing. #MakeItCanadian
Award: Silver
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo
Award: Bronze
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address
Engagement
Award: Gold
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
The truth is, Heinz is Ketchup. When people think of ketchup, they picture the iconic Heinz bottle. To uncover this unspoken association, we conducted an anonymous social experiment. We asked a group of people to simply “Draw Ketchup”. The result? Turns out we were right. When consumers drew ketchup, they drew Heinz.
Award: Silver
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink
Award: Bronze
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address
Innovative Media
Award: Gold
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo
Goldfish crackers launched the “Feeding Imagination” brand platform in Canada to champion the imaginative power of kids and build an emotional connection with parents. The campaign transformed media space into galleries to showcase the imaginations of real Canadian kids in the form of stories, artwork and games.
Award: Silver
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Award: Bronze
Campaign: “Underplayed” Feature Length Documentary
Client: AB InBev
Agency: Anomaly
Martech
Award: Silver
Campaign: Michelob Ultra Night Run
Client: Michelob Ultra – Labatt Breweries
Agency: draftLine YYZ
HEALTH CARE
Brand Building
Award: Silver
Campaign: Sinai Health – See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada
Award: Bronze
Campaign: The Toker 2.0
Client: Lung Health Foundation
Agency: Edelman Canada
Business Impact
Award: Gold
Campaign: SickKids VS. One Million Strong
Client: SickKids Foundation
Agency: Cossette
Amidst a pandemic, we needed to meet our most ambitious monthly donor target ever. We invited people to become a part of history by harnessing a well-known symbol from the hospital: Bravery Beads. One million patients had earned over one million Bravery Beads, and soon we were to reach a record-breaking one million donors – join us.
Award: Silver
Campaign: Everyday Voice
Client: Ricola
Agency: FUSE Create
Award: Bronze
Campaign: Sinai Health – See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada
Engagement
Award: Gold
Campaign: CIBC Run for The Cure
Client: CIBC and Canadian Cancer Society
Agency: TBWA\ Juniper Park
The Canadian Cancer Society CIBC Run for the Cure was transformed from what is normally an in-person gathering of 80,000 people across Canada to a digital event that was safe and just as exciting as every other year. We achieved this by gamifying fundraising with customizable avatars before the virtual Run Day.
Award: Silver
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette
Award: Bronze
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park
RETAIL
Brand Building
Award: Gold
Campaign: Haulerverse
Client: Loblaw Companies Limited – No Frills
Agency: john st.
When COVID hit, the swagger of scoring deals at No Frills disappeared overnight. We set out to bring it back by creating the Haulerverse: an animated universe where Haulers are depicted as frill fighting heroes.
Award: Silver
Campaign: Bring A Piece of History Home
Client: Leon’s Furniture Ltd
Agency: Maple Leaf Sports & Entertainment
Award: Bronze
Campaign: Set the Tone Brand
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Business Impact
Award: Gold
Campaign: Out-of-work mannequins
Client: Toronto Association of Business Improvement Areas (TABIA)
Agency: Zulu Alpha Kilo
As COVID surged last Fall, Ontario’s non-essential retail was forced to close. Yet big box stores could stay open selling non-essential items. We recruited ‘Out-of-work mannequins’ to protest these unfair lockdown measures in two of Toronto’s busiest retail districts. Each mannequin held a provocative sign that appealed to the public to shop local and the government to amend its lockdown measures that punished small business.
Award: Silver
Campaign: Call to Joy
Client: HBC
Agency: FCB
Award: Bronze
Campaign: Haulin’ State of Mind
Client: Loblaw Companies Limited – No Frills
Agency: john st
Customer Experience
Award: Gold
Campaign: Gingerbread Höme
Client: IKEA
Agency: Rethink
Every year for the holidays we make gingerbread houses, but they’re always left empty. So to turn those houses into homes we created the IKEA Gingerbread Höme kit: itty bitty replicas of IKEA’s best selling pieces of furniture in the form of stencils that people could download off the IKEA website and make themselves at home.
Award: Silver
Campaign: Canadian Tire – Operation: Puck Drop
Client: Canadian Tire
Agency: Wasserman
Award: Bronze
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink
Engagement
Award: Gold
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Good Fortune needed to do something extraordinary to survive Toronto’s grueling lockdowns. The pandemic caused people to start working from home & expensing home office items. So Good Fortune developed RECEATS: a sneaky way for people to expense their eats by disguising their entire menu as office supplies on UberEats and DoorDash.
Award: Silver
Campaign: Not for Lease
Client: Roncesvalles Village BIA
Agency: The Local Collective
Award: Bronze
Campaign: The Green Screen Shirt
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Innovative Media
Award: Gold
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink
1.3 billion tonnes of food are thrown away every year – food that could have been eaten. To give people a tool for practicing sustainability in their homes, we created the IKEA ScrapsBook, filled with 50 recipes dedicated to cooking with the bits of food usually though of of as waste like carrot tops, banana peels, wilting greens, and old beans.
Award: Silver
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)
Award: Bronze
Campaign: Levi’s Double Portal – Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada
Martech
Award: Silver
Campaign: M&M Food Market Rewards 2.0 – Enhanced Personalization
Client: M&M Food Market
Agency: Retention Science
Award: Bronze
Campaign: Jima Predict
Client: Jima
Agency: Neon
SOCIAL CAUSES
Brand Building
Award: Gold
Campaign: ASD: Rockin’ the Spectrum
Client: Jake’s House
Agency: Edelman Canada
Canadian grassroots charity Jake’s House used the universal power of music and performance to smash the misperception that those on the spectrum prefer to keep to themselves and shun the spotlight. With the creation of the ASD band, five talented autistic performers released cover versions of famous pop songs as the ASD band.
Award: Silver
Campaign: Happy Birthday Twitter
Client: Canadian Center for Child Protection
Agency: No Fixed Address
Business Impact
Award: Gold
Campaign: The World Needs More Nerds
Client: Science World
Agency: Rethink
Science World’s ‘The World Needs More Nerds’ campaign recruited global nerd superstars as the faces of the fundraiser to ensure the survival of their STEAM education programs. The campaign used childhood photos of leaders in STEAM to inspire young people to embrace their inner nerd, and to inspire grown-ups to donate.
Award: Silver
Campaign: Ugly Animals
Client: World Animal Protection
Agency: Leo Burnett Toronto
Award: Bronze
Campaign: Give New Voices a Voice
Client: Reel Start
Agency: FUSE Create
Customer Experience
Award: Gold
Campaign: World Vision Chosen
Client: World Vision
Agency: WVUS
Award: Silver
Campaign: Give a Sit
Client: Procure Foundation
Agency: Rethink
Award: Bronze
Campaign: HSBC Pay Tribute
Client: HSBC Bank Canada
Agency: Wunderman Thompson Canada
Engagement
Award: Gold
Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink
The YWCA Wall for Women is a permanent 42-foot-high mural designed to fund the fight against domestic violence. It discreetly hides six painted QR codes that hijack people’s phones with devastating statistics about the issue. The QR codes drive to a landing page, allowing people to learn more and donate to help women escape their violent homes.
Award: Silver
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo
Award: Bronze
Campaign: ASD: Rockin’ the Spectrum
Client: Jake’s House
Agency: Edelman Canada
Innovative Media
Award: Gold
Campaign: ActToo
Client: me too.
Agency: FCB/SIX
Following the virality of #metoo, the movement launched Act Too—a platform that enables anyone, anywhere to get active in the fight to end sexual violence. It’s the first recommendation engine for activism to end sexual violence and a blockchain-powered archive that preserves it.
Award: Silver
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo
Award: Bronze
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park
Martech
Award: Gold
Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink
The YWCA Wall for Women is a permanent 42-foot-high mural designed to fund the fight against domestic violence. It discreetly hides six painted QR codes that hijack people’s phones with devastating statistics about the issue. The QR codes drive to a landing page, allowing people to learn more and donate to help women escape their violent homes.
Award: Silver
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept
Related Posts
