StoryTeller Streamlines User-Generated Content Integration for Easy, Effective Local TV News Presentations 

AccuWeather, Inc., the global leader in weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller®.

StoryTeller Interactive Touchscreen Solution by AccuWeather is the revolutionary interactive solution for the entire news presentation with new application content and enhancements specifically developed to resonate with TV viewers’ new digital media behaviors and expectations.  With the fully integrated UGC capabilities of StoryTeller, newsrooms can instantly bring viewers’ digital media content into their broadcast, increasing real-time engagement and relevancy.

Story Teller demo

StoryTeller’s Social Media application now provides local search capabilities to quickly report the local social media pulse on trending topics across Facebook, Twitter, Instagram, and Google Plus. Enhanced search feature capabilities save time, efficiently honing in on topics of interest through new multiple hashtag, keyword, and location search functionality, screening, and aggregating user content.  Broadcasters also easily integrate social media videos, photos, and audio from any workstation to quickly bring each story to life.

In addition to enhanced Social Media capabilities, StoryTeller by AccuWeather announces a new partnership with MGN Online to provide fast, easy access to MGN Online’s full content library of crowd-sourced videos and images, providing instant on-the-scene content for breaking news and events.  Additionally, StoryTeller live polling, traffic, weather, and health applications now incorporate the power of UGC.

“The use of user-generated content in news presentations, from social media content to videos and photos, increases real-time engagement with viewers,” Loren Tobia, Vice President of Sales of AccuWeather’s Display Systems and Services division said.  “Providing this new level of dynamic, rapidly changing content in one complete, easy-to-use StoryTeller system is efficient and effective for television stations.”

 Toronto Blue Jays and Cineplex Media hit a home run with new digital installation

Design your own baseball card, revisit classic moments in Jay’s history, and gesture-hit R.A. Dickey’s knuckleball

Anxious for the Toronto Blue Jays home opener? Cineplex Media is making the wait a little more fun with the launch of its most sophisticated digital installation to-date. Through its popular Interactive Media Zone (IMZ), OMD and the Toronto Blue Jays are bringing baseball fans the ultimate interactive experience.

The Interactive Media Zone features multiple templates on massive touch-screens that can be fully customized, allowing advertisers and guests to digitally connect like never before.

This is the first Interactive Media Zone digital installation that leverages all of the zone’s capabilities, including touch, gesture, image capture, on-screen content manipulation technologies, social media connectivity and participant data capture.

Available at Cineplex Cinemas Yonge-Dundas and VIP and Scotiabank Theatre Toronto, the installation features three unique interactive activities that give guests the opportunity to virtually compete against their favourite Blue Jays players.

“We challenged our team to come up with new and engaging platforms upon which to create a powerful emotive connection with our fans,” said Anthony Partipilo, Vice President Marketing and Merchandising, Toronto Blue Jays. “Cineplex’s Digital Media Zone has achieved that for us and allows us to reach fans in new and innovative ways outside of the ballpark. We’re excited to see the results come to life.”

The custom application, developed by Cineplex Digital Solutions, was used to power three baseball-themed digital experiences. The zone’s 84” screens toggle between a build your own Player Card experience, and a video reel where guests can review classic clips from the Blue Jay’s history, such as the winning home run from their last World Series win. Guests eager to be part of the action can play with the zone’s Christie Digital Tiles, which immerse players right into the game, as they attempt to hit a knuckleball.

When standing at home plate, guests can gesture-hit a pitch and experience the incredible movement of R.A. Dickey’s knuckleball as it dances toward the plate.  Based on your swing – and how well you “hit” the ball — you receive a score and ranking on the zone’s leaderboard.

The program is running from March 20 to April 16 and has been a huge hit with baseball and movie fans alike, registering more than 4,000 interactions in the first two weeks.

“The Interactive Media Zone is the ultimate engagement experience for advertisers,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “This Blue Jays installation successfully integrated our wide range of technological abilities and leveraged them to create a powerful and engaging marketing tool.”

The full network of Cineplex Interactive Media Zones will be operational in Summer 2015, in 45 theatres coast-to-coast. Advertising sold by Cineplex Media.

FUSE Marketing Group announces two senior appointments

Agency continues strong growth with creative hire and account services promotion 

FUSE Marketing Group ( — the Toronto-based, privately held integrated marketing agency that offers a full range of marketing, digital, social media, experiential services and CRM — is pleased to announce the arrival of Marc Pelland as creative technologist and the promotion of Brie Taylor to director of client services, effective immediately.  Both appointments reflect a strong showing in Q1 with new business wins, new clients and new hires.

The agency has boosted its technology clout to its creative department with the hire of Mr

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. Pelland, formally of the global tech firm, Infusion.  His extensive experience in creative technology includes agency positions at Critical Mass, Union and Crispin Porter+Bogusky in the US.  His wide portfolio of work on brands such as Microsoft, Samsung and BAE has garnered him a Cannes Lion, One Show Pencil and a Clio for his work at CP+B.  He is a popular tech conference speaker and also leads the popular meetup group, Creative Technologists of Toronto.

“Creative technology is an important element of our branding strategies, employed to sharpen the focus of our messaging to today’s savvy consumer,” said Patrick Weir, vice-president and creative director of FUSE.  “Bringing on Marc diversifies and strengthens the relevance of our client offerings through creative technologies and experience design, which include beacons, digital installations and the future use of wearables and connected experiences.”

“My focus is on building unique interactive experiences using any available tools,” explained Mr. Pelland.  “My mandate at FUSE is to close the barrier between physical computer and digital interaction.  It’s an amazing place to ply my skills.”

To its account services department FUSE is pleased to announce the promotion of Brie Taylor to director of client services.  Previously she was account director on FUSE partnerships with blue chip clients including Canadian Tire, Tim Hortons, and Kruger LLB, among others.  She will continue to maintain her key client relationships while assuming more management and planning elements in her portfolio and playing a key role on the agency’s executive team.  She is an integrated marketing specialist with close to fifteen years of experience including prior partnerships with Holt Renfrew, Weston Bakeries, and Corby Distilleries.  Her strategic leadership and critical thinking skills have produced award-winning work on some of Canada’s leading consumer brands.  As a strong communicator and collaborator, Brie will oversee cross-functional teams and lead the strategic planning process to deliver on the agency’s mandate of strong, measurable business results.

“This promotion feels like a natural fit as Brie is incredibly smart, calm under pressure and well respected by both our clients and the team at FUSE,” said Stephen Brown, president of FUSE Marketing Group.  “In her time here she has significantly enhanced the Canadian Tire relationship, cultivated Kruger’s importance to our portfolio and earned my personal respect and trust as a truly valued leader.”

“I’m thrilled to take on my expanded role in the FUSE management team,” added Ms. Taylor.  “This agency is a hive of talented, creative minds and spirit and it’s exciting to think how much better we can be with the goal of growing our elite roster of client partnerships.”

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.