TELUS and CIBC team up to add value to Canadians’ everyday purchases with new credit card

Customers can earn and redeem points for TELUS products and services with new CIBC TELUS Rewards Visa card

TELUS and CIBC announced the launch of CIBC TELUS Rewards® Visa* card, a new co-branded credit card that delivers reward options to TELUS and CIBC customers. Part of the new TELUS Rewards Program and an extension of CIBC’s broad line-up of credit cards, the CIBC TELUS Rewards Visa card will offer TELUS loyalty rewards to clients on their everyday spending.

Customers can earn reward points on everyday card purchases which can be redeemed for a selection of TELUS products and services including the latest smartphones and tablets, charitable donations, travel passes and TELUS prepaid cards that can be used on a variety of products, including wireless accessories.

“As part our commitment to put customers first in everything we do, we are constantly looking for new ways to enhance our customers’ experience while also making their lives easier,” said Drazen Lalovic, Vice President, Emerging Markets and Capital Planning, TELUS. “Not only does this program bring customers more value for their everyday spending, it also gives them a new way to save on their next TELUS purchase, whether they’re upgrading their device, activating a tablet, buying a new wireless accessory, donating to a charity or more.”

“As a recognized leader in mobile innovation, we know how much Canadians love their smartphones and we’re delighted to partner with TELUS to bring greater choice and deliver everyday value and rewards to our clients,” saysJenny Fagg, Executive Vice President, Products and Payments, CIBC. “With our new co-branded card, clients are able to earn rewards that will allow them to upgrade to the newest smartphones, accessories and mobile services they want faster and at lower cost. Strategic partnerships like the one we have with TELUS enable CIBC to deliver banking that is easy, flexible and personalized to our clients.”

Using the CIBC TELUS Rewards Visa card to earn TELUS Rewards points is easy and convenient

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. Customers can:

  • Earn one point for every dollar spent using the rewards card
  • Earn 1.5 points on all rewards card purchases at grocery and gas retailers
  • Earn 1.5 points on TELUS purchases made on the rewards card – paying their monthly bill, purchasing accessories or mobile devices, etc.
  • Earn additional points by signing up for pre-authorized payments and e-bill, or adding services to their account including Optik TV or adding additional subscribers
  • Enjoy no annual fee

Customers can easily access their rewards account via the TELUS Rewards portal and view account information including point accumulation, points balance, activity on their rewards account and redemption options.

The CIBC TELUS Rewards Visa card is available now. For more information or to apply for the CIBC TELUS Rewards Visa card, visit,, drop in to a CIBC branch or call CIBC credit card services at 1 800-465-4653. Customers will be able to apply for the card in store at TELUS locations across Canada later this year.

IAB Canada Announces New President

Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter

The Interactive Advertising Bureau of Canada (IAB Canada) announced today thatSonia Carreno will be joining as President to lead the association as it embarks on a new, broader mandate to support and celebrate digital and interactive advertising in Canada.

“We set out to find someone with experiences that mirrored our membership, a proven track record of thought leadership, deep digital acumen and a passion for leading,” said Joe Strolz, Chairman of the Board, IAB Canada, and General Manager, AOL Canada. “Sonia brings all of this to the table and more, making her the perfect choice to lead the new IAB, and drive its mission to enable the media and marketing industries to thrive in the digital economy.”

With more than 15 years of integrated leadership experience including strategic brand and media planning, business relationship management, consulting, paid and organic search engine marketing and cross-media marketing, Carreno has a reputation for being an innovator in the field.

Barbara Smith, who has expertly led the organization through its leadership change, will now oversee the transition.

As the only organization fully-dedicated to the development and promotion of digital and interactive advertising inCanada, IAB Canada conducts original research, promotes standards and best practices, assists the industry in attracting, training and motivating professionals, hosts networking events, and acts as an advocate for the industry with the Canadian government.

With its mission to enable the marketing and media industries to thrive in the digital economy, IAB Canada will focus on three key pillars:

  • Securing the digital supply chain – tackling fraud
  • Making sense of measurement
  • Advocacy – representing the interests of the industry to government

“I am honoured to lead the IAB Canada into this next chapter, as we focus on the many critical issues and opportunities in our industry. It is truly an exciting time for online advertising in Canada,” said Carreno. “I’ve watched the IAB Canada represent this industry for over 15 years as it consistently delivered on its mission of providing education, research, guidelines, advocacy and exceptional events. I’m looking forward to continuing this tradition while helping to drive innovation with the same passion and enthusiasm its entire membership shares for this dynamic space.”


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