Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds
‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …
Cannvas.me Platform, Partners to Collect Data Examining Cannabis Industry, Its Consumers
Strategic Partnership Network Central to Collection of Data Points TORONTO–Cannvas MedTech Inc. , a leading digital cannabis educator and business technology company continues toward a goal of becoming the leading social and census data collection agency of the cannabis industry. With over one million cannabis consumer data points collected since …
New research reveals significant disconnect between what’s needed to achieve consumer attention and the actual evidence
AcuityAds Comprehensive Study on the State of Audience Attention to Digital Advertising Has Surprises TORONTO–AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary Artificial Intelligence (AI) technology to enable advertisers to connect intelligently with audiences across digital advertising campaigns, today announced the release of a …
Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult
New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …
MEC, Canadian Tire & other top brands use corporate responsibility to build emotional connections
Evolution of corporate responsibility creates new expectations for companies’ impact on society Canadian companies that live their brand purpose every day are few and far between, but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership …
Momentum builds for Canadian Research Insights Council, new industry association
Interim board announces organization’s name; takes concrete steps to formalize TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim Board have …