Engagement & Analytics

TORONTO, ON–Yoo Financial, a Canadian-based fintech, has partnered with Walnut, a leading North American provider of embedded insurance technology, for its lineup of Yoo Financial Mastercard credit cards. This partnership will deliver a suite of innovative insurance and protection benefits for Yoo Financial cardholders, helping reshape how Canadians think about …

MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics  revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …

EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …

Users of EA’s market intelligence platform benefit from improved system scalability and stability, as well as more rapid releases and upgrades TORONTO — Environics Analytics (EA), Canada’s leading marketing and analytics services company,  has implemented Esri’s ArcGIS Enterprise on Kubernetes to help scale its ENVISION platform. Increasing demand for the …

By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …

Partnership Enhances Data Collaboration for Clients, further leverages the Snowflake Data Cloud as part of its expanding EAVault Clean Room Services TORONTO, ON–Environics Analytics, Canada’s leading marketing and analytics services company, today announced an expanded partnership with Snowflake, the Data Cloud company, to bring additional functionality to its EAVault clean …

Prime Data is a provider of data-enriched marketing communication solutions TORONTO, ON–AIIM Holdings Inc., a leading provider of omnichannel marketing communications solutions, announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company …

TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

Kepler Acquisitionto Help Clients Fully Leverage Google Marketing Platform OTTAWA, ON–Analytics and measurement pioneer Napkyn Analytics is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal unites two of the most data-driven firms in …