Loyalty

Multi-year partnership means Aeroplan members earn points with Uber and Uber Eats, bonus points for new Uber customers MONTREAL, QC–Aeroplan has expanded its loyalty partnership with Uber Canada, giving Aeroplan members in Canada the opportunity to earn points on Uber Eats and Uber Rides purchases when they link their accounts. Aeroplan members based in …

Rewards program welcomes new partners, more ways to earn and redeem points through one simplified offering TORONTO, ON–Scotiabank and Cineplex launched Scene+TM, an evolved loyalty program with the foundation of SCENE and Scotia Rewards. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition …

PERTH, SCOTLAND–Downtown gift card company Miconex has announced new program launches in Ontario, alongside EML Payments Limited, following the success of existing gift card systems for Peterborough and Prince Edward Island. The new ‘Downtown Dollars’ systems are set to launch in Downtown Sudbury and Downtown London in summer 2021. Peterborough …

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …

Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

SANTA CLARA, CA–ServiceNow has signed an agreement to acquire Element AI, a leading artificial intelligence (AI) company with deep AI capabilities and some of the world’s brightest AI minds. Element AI will significantly enhance ServiceNow’s commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and …

MONTREAL, QC–Air Canada has transformed its Aeroplan loyalty program, with more new features in the wings. Aeroplan miles are now never-expire “Aeroplan points,” with prior balances honoured on a one-to-one basis. Existing Aeroplan accounts and membership numbers have automatically moved to the new program. Exciting welcome bonuses are also available …

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

Offers Canadians More Rewards Than Ever TORONTO–Indigo, the world’s first Cultural Department Store® for booklovers, today announced its new membership program, plum® PLUS, launching nationally this week. plum PLUS rewards customers with an immediate discount on eligible products and the ability to earn points on almost every dollar spent at …