Announcing the 2025 edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance
MONTRÉAL,QC–adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of 87 …
Neo Financial Expands East, Bringing Its Banking Revolution to Toronto
Canada’s fastest-growing fintech scales its national footprint, growing its Toronto hub to accelerate innovation in credit, AI, and payments CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech and the first to ever top Deloitte Technology Fast 50™ three years straight, is expanding east. The company is growing its Toronto hub to power …
Aeroplan’s Annual Points Matching Week to Help Children and Their Families
MONTRÉAL, ON–Aeroplan Points Matching Week in support of the Air Canada Foundation Hospital Transportation Program began today and will run until October 12, 2025. The program operates on the generous donations from Aeroplan Members to provide relief for families across Canada whose children need to travel for medical care and …
Mistplay Appoints Chief Data and AI Officer
MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …
The Mailbox vs. The Spam Folder: A Modern Marketing Dilemma
The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …
Canadian Tire Expands Its Triangle Rewards Through New Linked Partnerships
by Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
A Personal & Professional Reflection of Immense Pride: Celebrating 25 Years of the Optimum Program
by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …
Canadian Tire Expands Triangle Rewards Through New Linked Partnerships: Analysis
By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
Two of Canada’s Most Beloved Brands Team Up in Strategic Loyalty Partnership
TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …
Understanding Your Customers: Who’s Loyal, Who’s Leaving?
by Paige Jordyn You want to keep your good customers, but it’s hard to know where to focus your efforts. Who are your loyal fans, and who is quietly slipping away? Instead of using a one-size-fits-all approach, you can use a simple and powerful method to see your customer base …