The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum. “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …
Skip, Walmart Canada Team Up to Bring Everyday Value, Convenience to Doorsteps Across Canada
Walmart Canada’s vast product selection and Skip’s on-demand delivery come together to make shopping faster, simpler, and more accessible for Canadians TORONTO, ON–Skip, Canada’s homegrown delivery network, has just teamed up with Walmart Canada to bring unbeatable convenience straight to Canadians’ doorsteps. From everyday grocery essentials to household must-haves, customers …
Flair Airlines, Netcore Cloud Join Forces to Shape the Future of AI-Led Customer Engagement in Aviation
The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …
Level Acquires BAM Strategy to Deliver Growth Across the Full Customer Lifecycle
MONTREAL, QC–Level, a digital marketing firm backed by private equity sponsor Dubin Clark, announced the acquisition of BAM Strategy, bringing together two category leaders to create a single growth partner built to capture, convert, and keep customers. The combined organization connects performance marketing with loyalty at scale, helping brands drive …
Announcing the 2025 edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance
MONTRÉAL,QC–adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of 87 …
Neo Financial Expands East, Bringing Its Banking Revolution to Toronto
Canada’s fastest-growing fintech scales its national footprint, growing its Toronto hub to accelerate innovation in credit, AI, and payments CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech and the first to ever top Deloitte Technology Fast 50™ three years straight, is expanding east. The company is growing its Toronto hub to power …
Aeroplan’s Annual Points Matching Week to Help Children and Their Families
MONTRÉAL, ON–Aeroplan Points Matching Week in support of the Air Canada Foundation Hospital Transportation Program began today and will run until October 12, 2025. The program operates on the generous donations from Aeroplan Members to provide relief for families across Canada whose children need to travel for medical care and …
Mistplay Appoints Chief Data and AI Officer
MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …
The Mailbox vs. The Spam Folder: A Modern Marketing Dilemma
The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …
Canadian Tire Expands Its Triangle Rewards Through New Linked Partnerships
by Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …