Putting customers first
Businesses everywhere are under pressure to give up the ‘make and sell’ model, fearful of digital disruption. But while they concede the importance of improving the customer experience, the path to transformation can seem like an impossible journey: can businesses ever hope to keep pace with their customers? …
Building loyalty: CAA’s analytics rewards both members and partners
Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …
Harlequin romances readers with “My Rewards” program
As one of the world’s leading book publishers with more than 110 titles published per month in as many as 34 languages and 110 international markets on six continents, Harlequin romances it readers across the globe SCDU Endocrinology, Oncologymay increase to two times the risk of developing erectilemedication in the …
Customer centricity
A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters?not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …
Beyond data
Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …
A novel way to drive loyalty
Hint: Focus on creating products that somebody would actually buy “The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of sales operations. According to GM, its retail sales are up more than one per cent …
Aimia signs contract with Aeon Retail, the core retail subsidiary of Aeon, Japan’s largest retailer group
MONTREAL – Aimia Inc., a data-driven marketing and loyalty analytics company, today announced it has signed a multi-year contract with Aeon Retail, the core retail subsidiary of Aeon one of the world’s leading, and Japan’s largest, retailer group. Aeon, as a group, operates in 13 countries with 440,000 employees and …
New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Sionic Mobile’s ION Loyalty three-digit checkout with instant rewards gains momentum with small businesses
Business owners gain edge with faster, more secure mobile-to-mobile checkouts PRESS RELEASE: ATLANTA — Sionic Mobile today announced its proprietary, mobile-to-mobile, three-digit checkout process is gaining traction among small business owners. Requiring no new hardware or upfront investment, ION Loyalty provides small business owners with mobile checkouts that are faster, easier and …
The power of data in building long-term customer loyalty
We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …