Past forward: The modern rethinking of marketing’s core
Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but McKinsey’s State of Marketing Europe 2026 report finds few CMOs are acting boldly This report is a collaborative effort by Aurélia Bettati, Jerome Königsfeld, Jesko Perrey, Kai Vollhardt, Thomas Bauer, Tjark Freundt, …
New Survey Finds 2026 Revenue Targets Are Outpacing Reality
Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints NEW YORK, NY–A new survey of senior executives across North America and Europe reveals a growing disconnect between revenue ambition and execution capability, with many organizations planning 2026 growth targets that exceed what recent performance and operating models …
Seven tests for B2B growth
By Eric Bykowsky, Kate Siegel, and Wilson McCrory Growth is the most important driver of long-term shareholder returns and value creation. For the average industrial company, consistently growing 200 basis points faster than the market can increase its enterprise value to EBITDA multiple by two to three turns. There are …
Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects
by Stephen Shaw Sara Wilson is a recognized authority on GenZ, digital trends, and building online communities. The big social media platforms that have dominated everyday life for a generation are now becoming a giant melting glacier. Slowly, silently, almost imperceptibly people are drifting away from those platforms to seek …