ALC launches donor precision—an expansive new Audience of cause-driven donors
ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …
New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Rivet installs high-performance leadership team
Creative and strategic expertise added with Ian Mackenzie and Kim Farwell + 20 new hires strengthen data and technology capabilities PRESS RELEASE: Toronto — Rivet, a leading data-driven creative agency, has installed a new leadership team and made a series of new hires to strengthen its capacity to deliver highly effective data, technology …
CAMP and DMAC join forces for CAMP Marketing Awards
Toronto, ON — The Canadian Association of Marketing Professionals (CAMP) is pleased to announce a collaborative agreement with the Direct Marketing Association of Canada (DMAC) for its second annual Marketing Awards. The awards, which launched in 2015, recognized excellence in the Canadian Marketing Community in specific marketing facets such as …
The Canadian Marketing Association elects a new board chair & board mmbers
TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, Senior Vice President, Corporate Marketing, Community, Environment at TD Bank Group, has been elected as the new Board Chair for 2016-2017. Stamper, who was elected at CMA’s Annual General Meeting on May 26, takes over from Bryan …
Contactless payments take off in Canada
Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …
Apple Pay now widely available for Interac debit cardholders
The next evolution of debit payments extends to BMO Financial Group, Scotiabank and TD Bank Group TORONTO – Interac Association/Acxsys Corporation (“Interac”), Canada’s domestic debit network, is pleased to announce the participation of additional financial institutions offering Apple Pay to Interac debit cardholders. Interac debit cardholders from BMO Financial Group, …
In a shaky economy, retailers find new ways to drive sales
American Express study indicates retailers are shifting to an online presence to grow revenue and profits in 2016 TORONTO –– This year, Canadian retailers are looking for new ways to increase sales by leveraging new technologies, e-commerce and social media says the fourth annual Canadian Retail Insights Report released today by American …
Cognitive commerce is the new creative destruction for marketers
Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …
Cult Collective LP appoints Jwee Peng Tan VP, Ideation
Calgary, Alberta – Cult Collective LP, a customer engagement-focused marketing firm headquartered in Calgary, Alberta, with offices in Vancouver, BC; Kingston, Ontario, and Atlanta, Georgia, is pleased to announce the addition of a new VP, Ideation, Jwee Peng Tan. Jwee is a strategic thinker, a dreamer and a creative marketer all …