Proposed Canadian Privacy Law Changes, And Impacts on Marketers
OTTAWA, ON and TORONTO, ON–The COVID-19 pandemic has transformed how Canadians live, work, access information and connect with each other, making digital technology more important than ever. In view of these trends, the federal government has introduced the proposed Digital Charter Implementation Act (DCIA) 2020, Bill C-11, which, if passed, …
Canadians Changing Holiday Shopping Behaviour: Mastercard
TORONTO, ON–As COVID-19 continues to transform the retail landscape, this holiday shopping season is shaping up to be like none other. And for several reasons according to a new survey from Mastercard. Canadian shoppers are prioritizing support of local businesses: acts that will be carried forward into the holiday season. …
Socialbakers Adds Conversational AI Chatbots
NEW YORK, NY–Socialbakers has integrated conversational artificial intelligence (AI) chatbot technology into the Socialbakers Suite. The addition enables marketers to automatically identify unanswered questions and instantly respond to frequently asked questions (FAQs). AI chatbots improve the customer experience and save time by swiftly responding to huge volumes of queries. In …
Marketing Agency Republix Launches Brand
TORONTO, ON–Republix, a new marketing technology company that unites top-tier agencies to clients, and clients to predictable results, has officially launched its brand across North America. Created to unite a fragmented service-oriented industry that is rapidly evolving with the post-COVID-19 digital world, Republix connects businesses with the perfect combination of …
Canadians Want To Shop, But Spend Less, And More Online
TORONTO, ON–The COVID-19 pandemic and with it the economic uncertainties will likely lead to less holiday spending this year. But Canadians are still planning to get into the festive spirit, though with other spending priorities. And they will do so with eCommerce but at the same time shop more locally …
Air Canada Transforms Aeroplan
MONTREAL, QC–Air Canada has transformed its Aeroplan loyalty program, with more new features in the wings. Aeroplan miles are now never-expire “Aeroplan points,” with prior balances honoured on a one-to-one basis. Existing Aeroplan accounts and membership numbers have automatically moved to the new program. Exciting welcome bonuses are also available …
How Canadians Will Shop on Black Friday: RetailMeNot
AUSTIN, TX–Black Friday is routinely the busiest shopping day of the holiday season. However, with stores limiting the number of shoppers and COVID-19 restrictions in place, Canadians are taking a different approach this year. According to a recent survey by RetailMeNot.ca, out of those planning on shopping during Black Friday, …
Verint, Avaya to Tightly Integrate KM, CCaaS Products
MELVILLE, NY and RALEIGH-DURHAM, NC—Verint has expanded its partnership with Avaya to integrate Verint Knowledge Management with Avaya OneCloud CCaaS. Verint Knowledge Management uses patented, artificial intelligence (AI)-infused search technology to create a more automated, natural, and innovative way to connect people to knowledge. It is an easy-to-use solution that …
Remote Workers Under Cyberattack: ESET Report
TORONTO, ON–After months of abusing the COVID-19 theme in their campaigns, cybercriminals appear to have returned to their usual tactics in the third quarter of 2020. And according to ESET’s just released Q3 2020 Threat Report an area where the risks remain particularly high is remote work. ESET telemetry showed …
Canadian Businesses Should Step Up Data Security Measures: Shred-it Report
OAKVILLE, ON–Canadian businesses may be a little too confident in their information security practices. And that could pose problems both internally and with their customers that companies need to address. These findings, and others, are contained in Shred-it’s 10th annual Data Protection Report (formerly “The Security Tracker: State of the …