Direct Marketing

NEW YORK, NY–The Union des Vins Doux de Bordeaux says Canada will be a key focus market for the next three years in light of their participation within “The Charming Taste of Europe“, a communication program to promote its wines and territory in conjunction with other exquisite European products, such …

TORONTO, ON — Achievers, the progressive choice for employee voice and recognition solutions, announced a new Achievers Employee Experience Platform — a connected ecosystem of products and integrations that power a relevant and agile employee experience strategy — at its annual user conference, Achievers Customer Experience (ACE). For today’s workforce, the employee …

TORONTO, ON–National Awards Ceremony on Sept. 23. Gold, silver and bronze award winners were revealed during the annual event, which celebrates the best work in Canadian public relations and communications, on the final day of the 2021 CPRS National virtual conference, Cultivate 2021. A record number of award recipients were …

TORONTO, ON–Drone Delivery Canada Corp. has successfully completed further testing of the Condor drone at the Foremost UAS Test Range, in Foremost, Alberta, Canada. The company says the tests related to cold-weather performance, wind performance, cargo-area temperature profiles, long-duration flight testing, aircraft attitude and position controller tuning, autonomy, and autonomous …

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

TORONTO, ON—Cross-border eCommerce, particularly returns promises to be easier as a result of a new agreement between PUDO and Frontier Distributing of Fort Erie, ON and Buffalo, NY. It will utilize Frontier’s warehouse space and customs-clearing expertise to expedite eCommerce parcel traffic, most particularly returns, crossing the Canada-U.S. border in …

VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …

SAN FRANCISCO, CA—Salesforce.com has introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product that will help service leaders organize their entire workforce from anywhere and distribute the right work to the right contact centre agents based on skills and service channel. With COVID-19, contact centres are dealing with …

NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …