No More Business as Usual When You Double Down on Remote Sales
By Doug Seaberg Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
Six Consumer Archetypes You Need to Understand as We Navigate the Future
By Helen Androlia “In these uncertain times…” How quickly we became tired of these words that were meant to reassure. COVID-19 was a new exercise in how marketing professionals extend empathy and relevance in a world with infinitely more than just client challenges on our minds. There are high-level archetypes …
Air Canada Recognized with Multiple Awards
MONTREAL, QC – As Air Canada continues rebuilding its global network in response to increasing travel demand, the airline was recognized for its people, products and services at the recent 2021 Skytrax World Airline Awards with honours for: Best Airline Staff in North America, Best Airline Staff in Canada, Best …
How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season
By Darwin Liu In 2020 the eCommerce industry saw an increase in consumer spending by 44 percent year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales. Like so many things in 2021, Black …
The Challenge of Martech and Automation
By Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add …
SkipTheDishes Extends Contracts with Six Canadian NHL teams
WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the …
Exploring Post-Pandemic Location Based Marketing
By Asif R. Khan For many businesses to succeed, they don’t need to connect with customers across the world, country, or even Province. They just need to reach customers nearby who are most likely to come into their store and buy from their business. That’s where location-based marketing comes in. …
Maximizing “The Power of Difference” in Creative Materials
By Scott Thaler Diversity, Equity and Inclusion (DEI) have been the latest buzzwords in the corporate world, and several companies are implementing calls to action, suggesting that it’s important to showcase diversity now more than ever. What seems to be missing is an understanding that DEI is not a trend; …
A New View of Digital Behaviour
By Staff The latest release from Environics Analytics is a breakthrough product which captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition. These data are updated weekly and available for standard …
Canada Post Community Foundation ramps up 2021 campaign, rolls out grants to improve the lives of Canadian children
OTTAWA – As the Canada Post Community Foundation launches its 2021 fundraising campaign, 100 organizations across the country have been informed they will receive much-needed funding to support their efforts to improve the lives of Canadian children and youth. Support for grassroots organizations and Indigenous youth A total of $1.2 …