Canadian firm Buyatab acquired by US-based gift card processor
SVS Expands its Digital Gifting and Distribution Offerings Vancouver–Stored Value Solutions (SVS), a leader in gift card processing and program management, has completed the acquisition of Buyatab, a leading international provider of online gift card solutions. The acquisition further solidifies SVS’s industry leading position in the emerging digital gifting space, …
Strong Retail Brands Will Push Their Competitors out of the Cannabis Market: Opinion
New York–Cannabis companies are noticing a shift in the industry, with many businesses moving away from a cultivation-oriented focus and embracing the importance of branding. The Supreme Cannabis Company Inc., Aurora Cannabis Inc., Canopy Growth Corp , Curaleaf Holdings Inc. and Green Growth Brands have all been making forays into …
RYU Launches New Website To Evolve Digital Experience
VANCOUVER–RYU Apparel Inc., creators of urban athletic apparel, has officially launched its new RYU.com website. RYU – which stands for Respect Your Universe – is an award-winning Vancouver-based urban athletics and accessories brand with nine experiential retail stores, fully operational in Canada and the United States. The new website expands …
Insights: Redefining the Customer Relationship through Social Media
by Brian Lindley, Business Development Director, HGS Europe CHICAGO–It’s only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for …
Doing e-mail fundraising well
By Alison Turmelle If you work for a non-profit or charity where building a robust digital fundraising programme isn’t a priority, you’re certainly not alone. Whether you’re struggling to get the buy-in from your leadership team, don’t have the time to maintain a solid programme or simply lack the knowledge …
Marketing paradise
“This Research Gave Us A Level of Information That Put Us On Par with the Research Being Done by Prospective Retailers”–Rich Hill By Oscar Zaragoza Attracting aspirational and luxury brands to a mall is tough at the best of times. Convincing them to commit to a multi-use development project years …
Why inclusive marketing is crucial
By Jessica Bevilacqua and Elizabeth Del Giudice Modern consumers expect diversity in advertising, and they’re putting their money behind brands that deliver on this tenet. Over the past few years we’ve witnessed consumers become increasingly vocal about the need for better representation in marketing communications. The once aspirational images featuring …
Video and e-mail: a winning duo
By Antoine Bonicalzi The appetite for online video is at an all-time high. By 2022, online videos will make up more than 80% of all consumer Internet traffic1. Video is most likely your audience’s favourite content format. At the same time, e-mail is still going strong. 86% of marketers say …
The state of digital advertising: Interview
Interview Seraj Bharwani Chief Strategy Officer Acuity Ads by Stephen Shaw Ever since the earliest ads began appearing in newspapers at the start of the 19th century, advertising has been tolerated by people as an acceptable source of information on products or services. But in recent years, as …
Start Thinking About People
By Duncan Blair Our job as marketers is to increase the probability of someone meaningfully, and profitably, engaging with our brands. I don’t mean engaging in the abstract sense of likes, comments or shares. Rather, I’m talking about concrete business outcomes such as purchasing, subscribing, donating or volunteering; whatever it …