Rising Above
Insights from the GTACC’s Virtual Conference By Sangeeta Bhatnagar 2020 has posed daunting challenges to the contact centre industry stemming from the COVID-19 pandemic, from huge call volumes from worried customers to having agents working from home (WFH) as both customers and agents and their loved ones fear contracting the …
Why Digital IDs for Businesses are urgent
By Debbie Gamble The COVID-19 pandemic has highlighted the urgency of a digital-first approach, altering how Canadians are looking to interact with each other, access services and complete transactions. Seeking to limit the impact and frequency of in-person interactions, six in 10 Canadians reported that they are more often transacting …
Birks Honours Essential Workers With “Love is Essential” Campaign
Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
By Loralee Orr Canadian farmers have relied on Pioneer brand products for more than 70 years, but like any historic brand with a long legacy in the market, there’s always a risk of becoming stale. When Corteva Agriscience, Canada’s leading pure-play agriculture company, tasked FleishmanHillard HighRoad (FHR) with developing a …
After 70 successful years, IKEA is retiring the Catalogue
BURLINGTON, ON–The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication and has helped the retailer reach and inspire people across the world with home furnishing solutions and products. But times are changing. IKEA is transforming its business model to become …
Reinventing Outbound Dialing
By Danny Singer Every now and again a new idea comes along that changes the rules of the game. For contact centres using predictive dialers to make calls, such an idea is just about to explode onto the scene. It is called Live Person Detection (LPD) and it will reduce …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …
Bell Media acquires Environics Analytics
EA Partners with Bell to Lead Growth in the Canadian Data and Analytics Sector TORONTO–Environics Analytics has announce the acquisition of the firm by the firm’s long-time client Bell Canada. Founded in 2003, EA has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions. …
Using AI to Capture Sales from Data
By Sean Byrnes In today’s business climate, understanding the trends behind your victories can be just as important as analyzing those behind your failures. For marketers, unpacking customer behaviour and its impact on sales can provide direction for all types of programs, including marketing and sales content, organic social and …
The Five Myths About You and Your CFO
By Mo Dezyanian It’s that time of the year again. The trees are turning, cozy sweaters are back and pumpkin spice is in everything we eat. To the marketer that means only one thing: budget season. But this year isn’t quite the same as the years before. This year is …