Applying advanced analytics in a digital world
By Richard Boire Given my longevity as a data scientist (30 years +), it is not hard to discern that much of my knowledge was acquired in its application towards direct marketing programs. These programs are still relevant today under the auspices of a well-thought out marketing strategy, which would …
Going from good to great
What makes for a high-performing email marketer? By Tom Sather When it comes to email marketing, it’s crucial to be able to know when a marketing program has plateaued. But how does a program go from good to great? A recent State of Email Marketing report from Validity and Demand …
The emerging marketing landscape
By Robert MacLean What will savvy marketers be doing in 2020? What industry issues are set to dominate this year? To look into the future, the American Marketing Association’s Toronto chapter (AMA Toronto) recently gathered a panel of agency leaders to reflect on emerging trends, challenges and opportunities in Canada. …
Research reveals significance of professional designation for marketers
New research by Key Media shows strong support for the Canadian Marketing Association’s Chartered Marketer program TORONTO, ON–New research revealing strong support for professional designations demonstrates the value of Canada’s Chartered Marketer program. Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according …
Stephen Thomas Ltd Named Fundraising AOR For Ecojustice
TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …
Events Calendar
FEBRUARY February 7-8 Digital Media at the Crossroads Toronto, Ont. www.digitalmediaatthecrossroads.com February 13 Digital Marketing Summit Toronto, Ont. www.marketingglobalevent.com/digitalmarketing/toronto/february/# February 19-21 The Gathering Banff, Alta. Homepage MARCH March 10-11 DX3 Canada Toronto, Ont. www.dx3canada.com APRIL April 16-17 Customer Experience Strategies Summit Toronto, Ont. www.customerexperiencecanada.com April 19-21 FITC Toronto 2020 Toronto, …
Getting to know cannabis consumers
By Jim Davis Back in 2018 Canada legalized the sale and consumption of recreational cannabis: the only G20 nation so far to do so. In 2019 the laws around cannabis expanded further with cannabis derivatives like edibles, drinks, topical creams and vapes becoming legal. There is an opportunity for companies …
Protecting loyal customers
By Rich Stuppy An evening at the movies recently turned into a frustrating experience for many Canadians: when they discovered that the valuable points they had collected on their movie rewards cards had disappeared into a black hole. No, this isn’t the premise of the latest crime-action blockbuster. It’s a …
Become an intelligent enterprise
Only a small percentage of Canadian businesses are leaders. Here are their insights. By Sam Masri Over the past half-decade Canada’s business leaders have been hearing the message loud and clear about the need to establish a digital transformation strategy. And to their credit, 85% of Canadian enterprises have now …
“F” content marketing?
Interview with Randy Frisch, president and co-founder, Uberflip By Stephen Shaw Over the past decade, as brands aspired to become media publishers, the volume of content has grown to the point where it may have reached a saturation point. Today, no matter how good that content may be, the chances …