Pop-Up Retail: It’s Time to Go Where Your Customers Gather
By Dave Bruno For retailers in Canada — and many other countries around the world — increasing foot traffic is challenging given the rise of online shopping. In response to this, shopping centres are being redeveloped as community hubs, offering an immersive lifestyle experience beyond pure retail. Research from the …
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
By Chandrashekar Lsp It is a given that the revenue of any company is the result of a coordinated effort between sales and marketing teams. In the simplest form, marketing departments raise brand awareness and generate leads later managed by sales departments. However, with digital marketing, many marketers struggle to …
What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?
By John Ingold and Michael Moerman Canada’s highly concentrated financial services market is dominated by the top 11: Six Domestic Systematically Important Banks (D-SIBs), one large foreign bank, one large regional co-operative, and three large life insurance entities. The fear for many is that darker skies are ahead, driven by …
What Will Get Us to the Other Side of This Pandemic?
By Dr. Adrian Hyzler Healix International/HX Global works with multi-national corporations, NGOs and governments around the world to provide medical, security and travel assistance and help fulfil duty of care obligations. There are a few things that will (eventually) get us all to the other side of the COVID-19 pandemic. …
Brand advocacy: Interview with Jay Baer
By Stephen Shaw Jay Baer is the president of the marketing consultancy Convince and Convert and a popular speaker and author on the subject of customer experience and digital transformation. Marketing as a discipline is going through an identity crisis. Every marketer has been programmed to shout at passing traffic. …
Disrupting the marketing industry
By Frank Palmer Imagine ordering a pizza for delivery. But not with one set of toppings on the whole pizza, or even half of it. Instead, this pizza order allows you to individualize your toppings by the slice, so everyone gets exactly what they want, all while you pay for …
How to monetize marketing data
By Jeff Adee Canada is a strong, growing and stable market. From “old school” cataloguers to the latest tech firms, Canada represents potential in new customers and increased market share figures. What are the steps that companies can take to maximize their potential in the Canadian market? Valuable data types …
Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale
By Greg Brown Today’s connected customers are bonding with brands in ways unimaginable just a few years ago. In response, marketers are tasked with delivering consistently engaging content across a growing spectrum of channels and devices. In this nonstop customer journey, for example browsing on smartphones or engaging on social …
The changing role of the data scientist
By Richard Boire In my last article, I discussed the evolution of advanced analytics and its use within an increasingly digital environment. One conclusion from the discussion was the need for a new or emerging role for the data scientist. With the digital revolution data is at our fingertips. But …
Keeping your data safe and manageable
By Glenn Waine While carrying your smartphone in a case that also contains your wallet with debit card, credit card, driver’s licence and a host of other personal information may offer many benefits — most notably convenience — it may also raise concerns about consumer safety and security. With the …