Good Client Relation Management in a Crisis is Paramount
By Colin Taylor Approaching day 80 of the COVID-19 shutdown, there has been a lot of discussion around what COVID-19 has done to our society, our economy, our elderly and; if you live in my little corner of the world; our customer experiences and contact centers. Contact centers for many …
Customer Experience: Is it better to Optimize or Maximize?
By John Bardawill In an age where digital reigns supreme, it’s not uncommon to see organizations enhancing their customer experience by using social media, e-commerce and web channels. Depending on the strategy behind the efforts, this can have mixed results. Take the example of a popular Canadian outerwear retailer. The …
How Marketers Have Responded to COVID-19
By John Wiltshire Marketers play an important role in supporting our communities. They can inspire those in a position of strength to support those in need. It is this call to action that has provided the passion, commitment and resiliency that will lead organizations through this unprecedented event and help …
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
By Rupen Seoni After months of stay-home advisories, physical distancing and business closures, Canadians everywhere yearn for some semblance of normalcy as some business owners cautiously began opening their doors again, albeit under many restrictions. But which Canadians are most likely to go out and about? More specifically, which are …
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
Latte Life, Boomer Bliss and Came From Away among new population segments By Rupen Seoni The number of high-rise neighbourhoods is increasing, exurban communities are disappearing and culturally diverse groups are moving to midsize cities beyond Toronto and Vancouver. Those are a few of the trends revealed by PRIZM, the …
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
By Adam Seaborn It’s no secret that during an economic downturn, business will be faced with choices of where to cut spending and allocate resources. Decreasing your advertising spend should be your very last resort. The short-term cost saving of cutting advertising spend will have long term effects that both …
PayBright launches new securitization facility for Buy Now, Pay Later offering in Canada
Provides highly scalable new funding for PayBright’s fast-growing consumer receivables TORONTO, ON—-PayBright, Canada’s leading provider of installment payments for consumer purchases at the point of sale, announced today that it has launched a highly scalable new securitization facility. The committed facility was arranged by one of Canada’s “Big Five” banks …
KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business
Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …
Groupe Dynamite partners with PayBright to offer interest-free installment payments in Canada
The Canadian fashion retailer is now offering PayBright’s buy now, pay later option at checkout for its two brands: Dynamite and Garage TORONTO, ON–Groupe Dynamite, a leading Canadian fashion retailer whose a la mode apparel and accessories are offered online and in over 300 Garage Clothing and Dynamite stores across …
Transition Squad Launches SupportLocal.Club to Support Local Businesses
TORONTO, ON–Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, is pleased to announce the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards/vouchers and distributing coupons on their behalf. “Transition Squad has been helping seniors downsize and working with families settling an estate since …