Tracking the Customer Journey in 2021
By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …
Giant Tiger Reveals New Experience, Ottawa store sets tone
New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …
Analytics to Drive Service Station of the Future
DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …
CleverTap to outline lifecycle marketing strategies for 2021
TORONTO, ON–CleverTap, a leading AI-powered customer lifecycle and user retention platform will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing, and technology event in the country. In today’s digital age, marketers need to find new and exciting avenues …
Canada Post sends every household a pre-paid postcard
Recipients can mail it for free to anyone they choose, anywhere in the country OTTAWA, ON–While we keep our distance to fight the spread of COVID-19, staying connected with friends and loved ones is harder than ever. To help Canadians stay in touch now, when it matters so much, Canada …
Deloitte to acquire The Working Group Inc. to enhance digital and cloud transformation
TORONTO, ON–Deloitte is acquiring digital consulting firm, The Working Group Inc. to aid its mid-market and large clients in digital and cloud transformation, and bolster Deloitte’s global digital strategy. Founded in Toronto in 2002, TWG is a recognized market leader in designing and developing modern applications and data platforms. Laser …
Analytics firms among region’s $700,000 grant recipients
MONTRÉAL, QC–Canada Economic Development for Quebec Regions has granted $700,000 in support to three businesses in the metropolis and to help create 95 jobs. The vitality and dynamism of communities—founded on strong, resilient, innovative SMEs—ensure sustainable economic growth for all and quality jobs for Canadians. Keen to understand clearly the …
Online customizing tool allows promotional personalization
EVANSTON, Ill–SellersCommerce, the leading SaaS eCommerce platform built exclusively for the promotional products industry across North America & Canada, has announced the launch of a new robust decoration tool called Decorator Pro. The Decorator Pro is a new online customization tool that promotional products distributors can use to provide embroidery …
Tracking the Customer Journey in 2021
By Jeremy Levy, CEO of Indicative Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can …
GainShare Performance Marketing Launches to Turn Response into Revenue
The agency uniquely combines creative, video and performance integrated marketing services that are multichannel and data-driven CHICAGO, IL–Following a year of rapidly accelerated digital transformation and 15 percent company growth in 2020, Northern Lights Direct, the leading performance marketing agency in North America, has launched as GainShare Performance Marketing. Alongside …