Data AnalyticsIndustry NewsLocation-based MarketingUncategorized

uberall and Yelp announce partnership to help local businesses grow using the Location Marketing Cloud

BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. uberall empowers businesses to control all of their …

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St. Joseph Communications releases their “2017 Print In A Digital World” trend report

TORONTO — Today, St. Joseph Communications is proud to announce the release of their “2017 Print in a Digital World” trend report. The third installment of this successful series identifies major trends transforming our omnichannel multiverse and how Marketers can leverage the identified examples to mix, match and marry the exciting world …

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Canadians adopt conservative spending mentality: Rising cost of food drives consumers to forego spending in pleasure-related categories

The higher cost of goods is weighing heavily on the minds of Canadians, leading consumers to practice conservative spending. New research from Mintel reveals that food-related categories such as groceries and foodservice consumed the majority of Canadians’ dollars in 2015 due to a focus on essentials spending, as well as …

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FundraisingIndustry NewsUncategorized

ALC launches donor precision—an expansive new Audience of cause-driven donors

ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …

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Mobeam barcode beaming technology powers loyalty and membership card support in latest Samsung Pay release

Mobeam enables popular Samsung Pay mobile payment service to now transmit loyalty cards and membership cards to retail POS laser scanners PRESS RELEASE: PALO ALTO, Calif. — Mobeam, the unique global leader in mobile barcode beaming, today announced that its technology has been incorporated into Samsung Electronics Co. Ltd.’s popular Samsung …

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Financial ServicesIndustry NewsUncategorized

FUSE Marketing Group unveils CIBC Aventura Virtual Concierge at GTAA

Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …

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DM Industry loses a good one

By Dave Hart We lost a good one recently.  If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher.  Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …

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DM Wrap-up: week of February 23

How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …

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Data AnalyticsUncategorized

Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …

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