Talking Points – DM May 2022
AIIM Secures Growth Investment from Vegvisir Capital Avant Imaging & Integrated Media Inc., a provider of omni-channel marketing communications solutions, has secured a majority growth investment from Vegvisir Capital, a firm that invests in growing B2B technology companies. The investment will support the Company’s expansion plans which includes augmenting its …
Unprecedented Strain meets new Opportunities for Canadian Charities
By Shannon Craig It’s no surprise that charities have had a rough ride since the start of the pandemic. It started with the cancellation of critical in-person fundraising events, leaving charities scrambling to make up for lost revenue. Some charities were forced to quickly pivot programs and services online, while …
Direct Mail Power: A Legendary Canadian Company Thrives
By Michael Brooke In 2021, Parker Printing and Pad celebrated its 75th anniversary. For many decades, the company was satisfied being a small and reliable printer. According to the founder Fred Parker Sr.’s granddaughter, Janis Parker, Fred’s motto was “bigger isn’t always better – it’s just bigger.” Janis grew up …
Email: The Surprising New Future of Digital Marketing
An Interview with Chad White, Head of Research, Oracle Marketing Consulting By Stephen Shaw It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, …
Back to the Future: Direct Mail in Today’s Media Mix
In 2005, the Norwegian printer Sappi produced a special report on the role and effectiveness of print and direct mail in the marketing mix. Reading this report again, and reading what some of the world’s most successful and recognized marketing and advertising leaders said about direct mail, resonated as a …
Why Retailers Must Navigate Muddy Waters of ESG Requirements
By Rashida Salahuddin The need for more corporate responsibility has evolved for today’s corporations and the next generation of business leaders in the form of environmental, social and governance (ESG). Investors, activists, and regulators are now requiring proactive, community-structured commitment and accountability that is designed to step above shareholder returns. …